Marketo Developer

2 months ago

India eClerx Full time

(Marketo Developer)


Essential Skills and Experience Requirement:

3+ years of experience on Marketo (Marketing Activities, Database Studio, RCE and Design Studio)

Deep expertise in utilizing Marketo marketing automation platform to design and execute multi-channel marketing campaigns, including email marketing, social media, webinars, and events.

Proficiency in building and managing automated nurture programs within Marketo to guide leads through the buyer's journey and drive conversion.

Strong understanding of program optimization techniques, such as A/B testing, personalization, and dynamic content, to maximize engagement and conversion rates.

Experience in utilizing Marketo's lead scoring and grading capabilities to identify and prioritize high-value leads for sales follow-up.

Knowledge of Marketo's integration capabilities with other marketing tools and platforms, such as CRM systems (e.g., Salesforce) and content management systems (e.g., Adobe Experience Manager), event/webinar management platforms (e.g., ON24, Cvent) to streamline campaign workflows and data synchronization.

Ability to create and implement lead routing and lead lifecycle management processes using Marketo to ensure smooth handoffs between marketing and sales teams.

Proficient in troubleshooting and resolving technical issues within the Marketo platform, including data syncing, email deliverability, and marketing automation workflows.

Proficient in measuring and analyzing campaign performance using Marketo's reporting and analytics features, with a focus on key metrics like conversion rates, engagement metrics, and ROI.

Familiarity with Marketo's advanced features, such as progressive profiling, dynamic form fields, and triggered campaigns, to enhance lead capture and engagement.

Should have the knowledge of building journeys/flows

Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used

Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns

Advanced working knowledge of HTML, CSS, SQL, Media Query

Experience in using Velocity scripting

2-3 years of responsive HTML coding experience

Should have the knowledge of building block based designs using content builder

Ability to work in a high-energy, quickly changing, and demanding environment

Should have excellent communication skills and be able to interface directly with clients and higher management.

Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies.

Hands-on experience with Marketo integration with third party platforms (Native and API integrations)

General skills


Should be able to work with the clients to understand business requirements and formulate targeted solutions

Should be able to demonstrate strong domain expertise.

Should have excellent communication skills and be able to interface directly with clients and higher management.

Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies.

Should be able to work on projects involving many stakeholders. Strong project management skills are an added advantage.


Please Note-Candidtae who can join Immediately only apply

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