Campaign Developer

3 weeks ago


india dentsu Full time

About the job

Company Description


Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.


Job Description


Total Experience: 1 to 5 Years

Location: Pune


Must Have Skills:


  • Marketo
  • Good English Communication skills
  • Translate client requests into DB language to create campaigns
  • Experience with SQL or other similar database
  • SQL Skills - Must be able to write queries
  • Experience in HTML, CSS stylesheets
  • Javascript


Good to have Skills:


  • Ability to write complex SQL queries & complex stored procedures
  • Front-end web app development
  • Client side and Server side JavaScript
  • Modelling, designing and creating DB for campaign execution


Key Responsibilities:


  • Setup, test and execute marketing emails, landing pages, forms, audience lists and flows for demand generations programs and more complex trigger, drip, and nurture campaigns.
  • Execution of end-to-end campaigns; develop cohesive automated workflows and pulling targeted lists.
  • Support essential marketing operations initiatives in Marketo, Salesforce and other marketing automation technologies.
  • Understand and report on campaign metrics and distribute campaign performance reports as needed.
  • Handle requests for special reports, data, and marketing tracking information.
  • Troubleshoot Marketo related issues as needed.
  • Assuring the accuracy, reliability, and consistency of marketing automation production services prior to final output/delivery.
  • Working knowledge of Salesforce.com preferred, but not required.
  • Assess content to ensure consistent and accurate branding and design and identify any issues.
  • Ensure a thorough understanding of requirements, both from Merkle and our clients.
  • Accurately maintain quality reports and relevant documentation.


Qualifications


  • Bachelor/master's degree in business, Marketing or information Systems or Computer Science
  • 1-3+ years' experience with Marketo preferred
  • MCE certification required
  • Experience with other marketing automation platforms is a plus
  • 1-2+ years' experience in basic Salesforce knowledge preferred
  • Basic knowledge of Excel
  • Basic HTML/CSS knowledge
  • Excellent Project Management skills: Able to follow processes and self-manage project deadlines and SLAs
  • Excellent attention to detail and a result driven approach
  • Excellent verbal communication and comprehension skills
  • High level of proficiency with MS Office suite



To apply, pls apply on LinkedIn as well as send us your updated cv mentioning the below details to (so we can process your candidature faster):


Name:

Mobile:

Email:

Current company:

Designation:

Total years of work experience:

Years of experience specifically in Marketo:

Location of current residence:

Are you comfortable working from Pune:

Annual CTC:

Notice period:

Pls attach your cv



We thank you for sending us your profile & details for this role. If your profile gets shortlisted for roles with us, we look forward to a conversation with you to learn about more of what makes you awesome


Dentsu International is growing exponentially as we help our clients make meaningful progress as champions of good change. Come be a part of this amazing journey, together with some of the best minds in the business that call us home.



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