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Campaign Manager
4 weeks ago
As an Email Marketing Specialist at FCB SIX, you will be responsible for executing, and optimizing email marketing campaigns using Salesforce Marketing Cloud or other Email marketing tools and platforms.
You will play a crucial role in ensuring that our email campaigns are engaging, well-targeted, and achieve their desired results.
The ideal candidate has Salesforce Marketing Cloud certification or other CRM and Martech certifications from tools like CleverTap, MoEngage, WebEngage, Zoho, Braze etc.
Critical Requirement:
- AMPScript, SQL & SSJS development skills
- Salesforce Marketing Cloud (Engagement) working experience > 3 years.
Good to have:
- Having a sound understanding of using JIRA
- Fluent communication skills
Key Responsibilities:
- Implement, and manage email marketing campaigns
- Collaborate with cross-functional national and global teams to define campaign objectives, target audience, and messaging
- Review all templates visually appealing that adhere to brand guidelines.
- Segment email lists and tailor content to specific audience segments for maximum engagement.
- Monitor email deliverability and optimize campaigns to improve open rates, click-through rates, and conversion rates.
- A/B test email subject lines, content, and design elements to optimize campaign performance.
- Track and analyze key email marketing metrics, providing regular reports and recommendations for improvement.
- Stay up-to-date with industry best practices, trends, and email marketing technologies.
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