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Campaign Manager
4 weeks ago
Mandatory Tool: DV360
Years of Experience: 2+ years
Job Location: Ahmedabad
Role Overview
In this role:
- Keep the promises made to the customer in terms of deliverables.
- Continuous research on Audience and product to ensure an appropriate match and share as well as get insights from the customer.
- Design a marketing plan and get it approved by the customer.
- Design and implement the planned campaign to achieve the customer KPI.
- Implement the campaign by ensuring traffic (Campaign Trafficking)
- Keeping the floodlight implementation at the correct trigger points to get the data
- Deep analysis of the data & optimizing campaigns
- Report the results to the customer
- Keep the customer updated and aware of the progress.
- Communicate to keep customer sentiment high
- Stay abreast with the concepts and updates in the core technologies DV 360, Campaign Manager , Facebook Ads, Instagram Ads, Google Ads & GA4.
- Only the client you work on will be considered for spend growth
- Case studies should be published on the website. If client doesn't approve try and get it published on the website without names , but for publishing without names also we will need permission from the client
- If you work on 3 clients and 1 is churned your client retention will be ⅔
- To improve CHI, should engage the customer by presenting decks/new ideas/learnings/features/strategies/ do quarterly meetings
- The total here is 85%, 15% will be rolling KPIs which will be communicated to you soon
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