Marketo Business Analyst

4 weeks ago

india Applicantz Full time

THIS IS A LONG TERM CONTRACT POSITION WITH ONE OF THE LARGEST, GLOBAL, TECHNOLOGY LEADER.


Our large, Fortune client is ranked as one of the best companies to work with, in the world. The client fosters progressive culture, creativity, and a Flexible work environment. They use cutting-edge technologies to keep themselves ahead of the curve. Diversity in all aspects is respected. Integrity, experience, honesty, people, humanity, and passion for excellence are some other adjectives that define this global technology leader.


Position Overview


We are seeking a Business Systems Analyst to join our Enterprise Business Support Operations Team, supporting the Marketing domain. This role offers an exciting opportunity for individuals who thrive in a fast-paced environment and enjoy deriving clarity from complexity using data and insights.


Reporting to the Senior Manager, this role involves interaction with diverse stakeholders from Marketing, Marketing Technology, Enterprise Engineering, and Marketing Product Management organizations. In this role, you will help resolve incidents, build & monitor observability solutions, help enrich knowledge base articles, manage a portfolio of marketing tools & their integrations, and regularly share reports & analytics.


Qualifications

  • 6+ years of experience with Marketo and Salesforce, with a strong understanding of Marketo tokens, data structures, smart campaigns, and filters.
  • Experience managing Marketing Technology platforms (such as Rainfocus, 6Sense, Marketo, Salesforce, ZoomInfo, Allocadia, Folloze, Wistia, Seismic etc.) to ensure automated lead flow and prompt execution across platforms.
  • Demonstrated experience in marketing automation and inbound/outbound practices.
  • Clear understanding of campaigns, lead routing, and data management between sales and marketing systems.
  • Proficiency in data management, building data extensions/segments, and preparing data for import/upload.
  • Ability to draw insights from reporting and effectively communicate results.
  • Strong communication and interpersonal skills with the ability to manage multiple competing priorities.


Responsibilities:


  • Manage lead lists and CRM campaigns, ensuring compliance and accuracy of details.
  • Oversee the development of targeted invite lists for marketing tactics, coordinating with other teams as needed.
  • Collaborate with teams outside of marketing, such as our Business Intelligence / Data Analytics team, to prepare advanced analytics and insights.
  • Generate recurring reports and dashboards to provide insights on key performance indicators (KPIs) and marketing ROI.
  • Collaborate with marketing teams to answer questions, provide insights and develop actionable recommendations.
  • Coach marketing executives on the use and interpretation of the results, with a clear understanding of marketing operations reporting.
  • Understand systems and operating model to identify data gaps and improvement areas.
  • Incident management:
  • Ensure world class operations of Marketing applications that support critical business processes.
  • Provide subject matter expertise and technical support on the operations, carry out service requests as submitted by our stakeholders, resolve process and/or system issues and provide education on Enterprise Application features.
  • Act as the primary liaison for all Marketing-related inquiries and issues, swiftly resolving incident tickets to ensure operational continuity and user satisfaction.
  • Be able to prioritize customer needs and promptly escalate their issues.
  • Be able to align work hours to provide support in AMER and EMEA time zones.
  • Be involved in projects that implement new features or functionality with the goal to ensure post launch supportability.
  • Assist in the formulation of procedures and best practices for users of applications.

  • Senior Business Analyst- Marketo

    2 weeks ago

    india Applicantz Full time

    THIS IS A LONG TERM CONTRACT POSITION WITH ONE OF THE LARGEST, GLOBAL, TECHNOLOGY LEADER. Our large, Fortune client is ranked as one of the best companies to work with, in the world. The client fosters progressive culture, creativity, and a Flexible work environment. They use cutting-edge technologies to keep themselves ahead of the curve. Diversity in all...

  • Marketo Developer

    3 weeks ago

    India eClerx Full time

    We’re looking to add to our talent pool an Marketo. The role reports to Senior Process Manager – Campaign Management and will be a key influencer of our digital identity.The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify...

  • Marketo Developer

    2 weeks ago

    India eClerx Full time

    We’re looking to add to our talent pool an Marketo. The role reports to Senior Process Manager – Campaign Management and will be a key influencer of our digital identity. The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify...

  • Marketo Developer

    3 weeks ago

    india eClerx Full time

    We’re looking to add to our talent pool an Marketo. The role reports to Senior Process Manager – Campaign Management and will be a key influencer of our digital identity. The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify...

  • Marketo Developer

    2 weeks ago

    India eClerx Full time

    We’re looking to add to our talent pool an Marketo. The role reports to Senior Process Manager – Campaign Management and will be a key influencer of our digital identity.The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify...

  • Product Analyst

    18 hours ago

    India Flexi Analyst Full time

    Company DescriptionFlexi Analyst helps businesses build community through the power of Analyst.Role DescriptionThis is a full-time remote role for a Product Analyst at Flexi Analyst. The Product Analyst will be responsible for daily tasks related to product management, data analytics, and business analysis. They will collaborate with cross-functional teams...

  • Product Analyst

    2 days ago

    india Flexi Analyst Full time

    Company Description Flexi Analyst helps businesses build community through the power of Analyst. Role Description This is a full-time remote role for a Product Analyst at Flexi Analyst. The Product Analyst will be responsible for daily tasks related to product management, data analytics, and business analysis. They will collaborate with cross-functional...

  • Product Analyst

    3 days ago

    India Flexi Analyst Full time

    Company DescriptionFlexi Analyst helps businesses build community through the power of Analyst.Role DescriptionThis is a full-time remote role for a Product Analyst at Flexi Analyst. The Product Analyst will be responsible for daily tasks related to product management, data analytics, and business analysis. They will collaborate with cross-functional teams...

  • Marketing Automation Specialist

    4 weeks ago

    india Red Hat, Inc. Full time

    About the job Red Hat's Core Business Platforms team is seeking an experienced Marketo platform system analyst with the ability to think creatively using technology to solve business challenges. As a system analyst you will be responsible for understanding stakeholder needs and maintaining technical infrastructure alongside your team. This...

  • Reserach Analyst

    3 weeks ago

    India Flexi Analyst Full time

    Company Description Flexi Analyst is a dynamic and innovative company that specializes in business-quality-data and content analysis. Our leadership team consists of professionals from top companies like Accenture, Amazon, Flipkart, Apple, and Inmobi. We are dedicated to building the world's largest community of analysts and are committed to adding value to...

  • Reserach Analyst

    3 weeks ago

    india Flexi Analyst Full time

    Company Description Flexi Analyst is a dynamic and innovative company that specializes in business-quality-data and content analysis. Our leadership team consists of professionals from top companies like Accenture, Amazon, Flipkart, Apple, and Inmobi. We are dedicated to building the world's largest community of analysts and are committed to adding value to...

  • Quality Analyst

    2 days ago

    india Flexi Analyst Full time

    Company Description Flexi Analyst is a dynamic and innovative company focused on delivering high-quality business, data, and content analysis solutions. Our leadership team brings extensive experience from top companies such as Accenture, Amazon, Flipkart, Apple, and Inmobi. We are building the world's largest community of Analysts and prioritize adding...

  • Quality Analyst

    3 days ago

    India Flexi Analyst Full time

    Company Description Flexi Analyst is a dynamic and innovative company focused on delivering high-quality business, data, and content analysis solutions. Our leadership team brings extensive experience from top companies such as Accenture, Amazon, Flipkart, Apple, and Inmobi. We are building the world's largest community of Analysts and prioritize adding...

  • Campaign Developer

    3 weeks ago

    india dentsu Full time

    About the job Company Description Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their...

  • Campaign Developer

    3 weeks ago

    india dentsu Full time

    About the job Company Description Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their...

  • Tableau Analyst

    2 months ago

    india HID Full time

    An Amazing Career Opportunity for Tableau Analyst Location: Chennai, India (Hybrid) Job ID: 25258 Position Summary HID is currently seeking a dynamic and detail-oriented individual with deep technical expertise as a Tableau Administrator to join the CRM Center of Excellence (CoE) team. The Tableau Administrator will be primarily responsible for creating,...

  • Data Scientist

    3 weeks ago

    India Flexi Analyst Full time

    Company Description Flexi Analyst is a dynamic and growing company that specializes in business-quality data and content analysis. Our leadership team has extensive experience in top-tier companies, including Accenture, Amazon, Flipkart, Apple, and Inmobi. We are proud to be building the world's largest community of analysts and are committed to adding value...

  • Data Scientist

    3 weeks ago

    india Flexi Analyst Full time

    Company Description Flexi Analyst is a dynamic and growing company that specializes in business-quality data and content analysis. Our leadership team has extensive experience in top-tier companies, including Accenture, Amazon, Flipkart, Apple, and Inmobi. We are proud to be building the world's largest community of analysts and are committed to adding value...

  • Business analyst

    1 month ago

    india Naukripay Full time

    Job Description Business analysts work to improve certain business practices and processes and can usually see the positive impact that an effective new policy has on the organization, its employees and its clients. This can be a powerful motivational tool, as you get to see firsthand how many people benefit from your good work.Requirements Successful...

  • Business analyst

    4 weeks ago

    india Naukripay Full time

    Job Description three main roles of a business analyst are to analyze data models and derive logical conclusions, develop innovative solutions for operational and strategic changes, and budget and forecasting to ensure that costs do not exceed the limit.Requirements Business analyst skillsBusiness analysts need to know how to pull, analyze and report data...