Marketo Developer

3 weeks ago

india eClerx Full time

We’re looking to add to our talent pool an Marketo. The role reports to Senior Process Manager – Campaign Management and will be a key influencer of our digital identity.


The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors.

Process Manager Roles and Responsibilities:

4-5 years of experience on Marketo (Marketing Activities, Database Studio, and Design Studio)

Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs.

Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc.

Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey.

Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates.

Experience in utilizing Marketo's reporting suite.

Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI.

Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used

Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc.

Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management.

Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI.

Conduct extensive validation checks and quality audits on segments and other elements in Marketo.

Create campaign performance reports on a weekly/monthly basis

Extensive client communication, project management and problem solving

Create detailed documentation and process flows to reflect / capture ongoing projects

Gather and execute client requirements by working closely with onshore Marketo consultants

Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns

2-3 years of advanced working knowledge of HTML, CSS, SQL, Media Query

Ability to work in a high-energy, quickly changing, and demanding environment



Should have excellent communication skills and be able to interface directly with clients and higher management.

Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies.

Be an individual contributor and work across various clients within the marketing automation group


Technical and Functional Skills:

Bachelor’s degree in any field

4 to 5 years’ experience in using Marketo Marketing Automation platform

Minimum 3 years’ experience in end-to-end campaign management across marketing channels

Minimum 2 to 3 years of advanced hands on experience on using HTML, CSS

Certification on Marketo platform would be a plus

Strong proficiency in MS Office (MS Excel and PPT)



eClerx provides critical business operations services to over fifty global Fortune 500 clients, including some of the world’s leading companies across financial services, cable & telecom, retail, fashion, media & entertainment, manufacturing, travel & leisure, software, and high-tech. Incorporated in 2000, eClerx is one of India’s leading process management and data analytics companies and is today traded on both the Bombay and National Stock Exchanges of India. eClerx employs 11000-plus people across its global sites in the US, UK, India, Italy, Germany, Singapore, Thailand.

eClerx Digital is the trusted partner of choice to the world’s largest global brands for creative production, e-commerce/web operations, and analytics & insight services. We improve profitability for their digital businesses. Using the Follow, the Sun delivery model, our team of 3,000+ full-time digital delivery employees – at our five production hubs in Mumbai, Pune, Chandigarh, Verona, and Phuket – applies deep digital expertise to support the most demanding global clients effectively. eClerx Digital’s


innovative delivery model drives the ‘metrics that matter’ for our clients: improved acquisition, conversion and retention, and overall lifetime value of your customer 24/7/365.

eClerx is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status, or any other legally protected basis, per applicable law.

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