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Associate/Senior Associate

4 months ago

Mumbai Metropolitan Region, India Media.net Full time

Role Description:

Our Mobile Apps Portfolio spans various market segments, each at different stages of functionality and scale. Our products are utilized by multi-billion dollar brands to grow and scale their user base, optimize engagement, and achieve retention goals. You will collaborate with very high-talented peers from product, creative, engineering, analytics, sales, demand generation, publishers, compliance, and legal teams to deliver impactful and seamless experiences that drive user engagement, adoption, and retention.


What you will do:


Go To Market Strategy

  • Conduct competitor research on app categories
  • Analyze your target market to create and profile ICPs (Ideal Customer Profiles) and target user segments
  • Ideate and build feature roadmaps and launch plans based on product-market fit
  • Assist with content strategy, product positioning, and messaging across the funnel


Product Adoption, Growth & Experimentation

  • Build seamless onboarding experiences and flow
  • Develop retention and engagement strategies
  • Ideate and implement solutions to address funnel drops and friction points thus optimizing user journey and lifecycle
  • Conduct A/B or multivariate tests on App
  • Perform iterative testing and hypothesis building for product enhancements


What we look for in a candidate?

  • 1-3 years of proven experience in a similar role, preferably within the tech or app development industry
  • Interest in the rapidly evolving digital marketing and app landscape
  • Excellent Written and Spoken Communication: Ability to articulate thoughts clearly and professionally in both written and verbal forms
  • Creative outlook and ability to solve complex problems with out of the box thinking
  • Attention to Detail: Keen eye for detail to ensure accuracy and quality in all tasks.