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Retail Marketing Coordinator

3 months ago

India Deep Holdings Full time
Company Description

A tech-forward retail optical business seeks to increase appointments for patients in search of the best optical care for their eye examinations.


Job Summary:

We are seeking a proactive and detail-oriented Part-Time Marketing Coordinator to join our team. The ideal candidate will be responsible for executing and optimizing pay-per-click (PPC) campaigns, Meta (Facebook/Instagram) ads, and TikTok ads to increase patient bookings for our healthcare practice. This role requires a strong understanding of digital advertising platforms, an analytical mindset, and a passion for driving results in a healthcare environment.


Key Responsibilities:
  • Campaign Management:
  • Develop, implement, and manage PPC campaigns across Google Ads and Bing Ads to drive patient bookings.
  • Create, manage, and optimize Meta ads (Facebook and Instagram) to increase brand awareness and conversion rates.
  • Design and manage TikTok ad campaigns targeting relevant demographics to enhance patient engagement and bookings.
  • Optimization:
  • Monitor campaign performance daily and adjust strategies as needed to improve click-through rates (CTR), conversion rates, and overall return on investment (ROI).
  • Perform A/B testing on ad creatives and landing pages to enhance campaign effectiveness.
  • Analytics & Reporting:
  • Track and analyze campaign metrics using tools like Google Analytics, Meta Business Suite, and TikTok Ads Manager.
  • Prepare weekly and monthly reports on campaign performance, providing insights and recommendations for future improvements.
  • Collaboration:
  • Work closely with the marketing team to ensure consistent messaging and branding across all campaigns.
  • Coordinate with the content team to develop ad copy and visuals that align with campaign goals.
  • Budget Management:
  • Manage and optimize ad spend across platforms to ensure cost-effective patient acquisition.
  • Provide recommendations for budget adjustments based on campaign performance and business goals.
Qualifications:
  • Experience:
  • Minimum 1-2 years of experience in digital marketing, specifically with PPC, Meta, and TikTok ad campaigns.
  • Proven track record of driving results through paid advertising, particularly in a healthcare or related industry.
  • Skills:
  • Proficiency in Google Ads, Meta Business Suite, TikTok Ads Manager, and analytics tools.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Excellent communication and collaboration skills.
  • Education:
  • Bachelor’s degree in Marketing, Business, or a related field (preferred but not required).
  • Other:
  • Ability to work independently and manage multiple tasks effectively.
  • Creative mindset with a strong attention to detail.