Field Marketing Intern

5 months ago

India Tata 1mg Full time

**Job Description
**Designation**:Intern

**Role**:Field Marketing

**Department**: B&M Retail

**Location**:Gurgaon/Delhi/Noida/Faridabad

**About Tata 1mg**

Tata 1mg is a trusted health partner for end consumers and large institutions. Our Mission is to make healthcare understandable, accessible and affordable for all Indians. Over the past three years, we-ve worked to build a healthcare platform that guides customers to the right and affordable care. Today, Tata 1mg is present in 1000+ cities
- And we're just getting started. Leading the chart as one of the top consumer health platforms through ePharmacy, eDiagnostics, e-consult and offline stores, Tata 1mg has delivered over 15M ePharmacy orders, 2M eDiagnostics orders & 1M+ organic users/day in 2022 and we are just getting started. Our strongest asset is our 6400+ people enabling us to deliver on our mission consistently.

**Brief about the Team**

B&M Retail vertical of TATA 1mg is a unique setup of Retail, where we offer best-in-class pharmacy, diagnostics, and e-consultation under one roof. The team is responsible for In-Store operations execution, fulfilling error-free medicine dispensing, in-store Product Management & the best-in-class In-store customer experience.The team closely works with Warehousing, Merchandising, and Marketing teams to Identify customer requirements and fulfill them with quality and commitment.

**What will you do**
- Execute and oversee on-ground field activation activities, ensuring the successful implementation of planned strategies
- Identify and evaluate potential locations for field activation, considering factors such as footfall, demographics, and brand visibility
- Plan and execute camps to support ground staff, engaging with the target audience, and effectively communicating the brand message
- Track and report key performance indicators (KPIs), including the count of successful camps conducted and Gross Merchandise Value (GMV) earned from the allocated camps on a monthly basis

**What we are looking for**
- Familiarity with Delhi NCR, including Gurgaon, Delhi, Noida, and Faridabad, with an understanding of key locations suitable for field activation
- Excellent communication and interpersonal skills to engage effectively with both team members and the target audience during on-ground activities
- Proactive and able to take initiative in identifying opportunities for field activation, location scouting, and camp execution
- Ability to work collaboratively with a diverse team and independently manage assigned responsibilities
- Results-oriented mindset with a focus on achieving and exceeding monthly KPIs, contributing to the overall success of the activation campaigns What you will Achieve
- Learning the steps involved in the sales cycle, from prospecting to closing deals, and the importance of each stage in achieving sales success
- Gaining a deep understanding of the products or services offered by the company, including features, benefits, and value propositions.
- Developing techniques to address and overcome objections or concerns raised by prospects during the sales process
- On successful completion of the internship you'll be receiving a certificate for the same. If anyone stands out might also get a chance to bag a full time offer.
- You will get INR 5000/- per month stipend and duration 60-90 days.

**Why Join Us**

Tata 1mg provides one of the most exciting and high-growth environments to work in. You get the added benefit of working in a prestigious legacy brand like Tata and a highly dynamic and versatile startup like 1mg. Being an integral part of the B&M Retail team will provide a great opportunity to scale up a business to great heights leveraging the existing capabilities of Tata 1mg.

**Disclaimer**:
Tata 1mg is proud to be an Equal Opportunity Employer. All employment decisions at Tata 1mg shall be made without discrimination, harassment or less favorable treatment of any employee or job applicant, either directly or indirectly, on the grounds of age, colour, physical ability, ethnic origin, nationality, religion, gender, family status, marital status, prenatal status, gender reassignment, or sexual orientation. All employment decisions are based on business needs, job requirements, competence and merit.

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