International Marketing Manager

3 days ago

India IZONIS Full time
International Marketing Manager – Pharmaceuticals (Dermatology Division), IZONIS

Position Overview:

We are looking for a highly skilled and strategic International Marketing Manager to lead our marketing efforts for the Dermatology division across multiple international markets. The ideal candidate will have a deep understanding of pharmaceutical marketing, especially in dermatology, with a proven track record of developing and executing successful marketing strategies in diverse global markets

Key Responsibilities:

Strategic Marketing Planning:

  • Develop and implement comprehensive international marketing strategies and plans for the Dermatology division to achieve business goals and market share growth.
  • Analyze global market trends, competitive landscape, customer insights, and regional dynamics to identify opportunities and challenges for the dermatology product portfolio.
  • Define the positioning, messaging, and promotional strategies for dermatology products tailored to diverse international markets.

Product Launch and Lifecycle Management:

  • Lead the planning and execution of new product launches in international markets, ensuring alignment with global brand strategy and local market needs
  • .Oversee the lifecycle management of existing products, including identifying growth opportunities, optimizing the product portfolio, and developing line extensions
  • .Collaborate with R&D and regulatory teams to ensure timely product registrations and compliance with international regulations
.

Marketing Campaigns and Promotional Activities:

  • Develop and manage integrated marketing campaigns, including digital marketing, social media, print, and events, to drive brand awareness and demand generatio
  • n.Create compelling marketing materials, including brochures, presentations, webinars, and training programs, to support sales teams and engage healthcare professionals (HCPs) and patient
  • s.Organize and participate in international dermatology conferences, congresses, and seminars to promote brand visibility and engage key opinion leaders (KOLs
) .

Cross-Functional Collaboration and Stakeholder Management:

  • Work closely with regional sales teams, distributors, and partners to ensure effective execution of marketing strategies and alignment with commercial objective
  • s.Build strong relationships with KOLs, dermatologists, and other healthcare professionals to drive brand advocacy and thought leadership in dermatolog
  • y.Collaborate with internal teams, including medical affairs, regulatory affairs, and digital marketing, to ensure a cohesive and compliant marketing approac
h .

Market Research and Competitive Intelligence
  • :

    Conduct ongoing market research and competitive analysis to stay updated on industry trends, customer needs, and competitor activiti
  • es.Provide strategic insights and recommendations to senior management for adapting marketing strategies and identifying new growth opportuniti
  • es.Monitor and evaluate the effectiveness of marketing campaigns and initiatives, providing regular performance reports and optimization suggestio
n s.

Budget Management and ROI Analysi
  • s:

    Manage the international marketing budget for the dermatology division, ensuring efficient allocation of resources and maximizing return on investment (R
  • OI).Track and report on key performance metrics, including sales growth, market share, customer engagement, and campaign performa
n ce.

Qualificatio
  • ns:

    Bachelor’s degree in Marketing, Business Administration, Life Sciences, Pharmacy, or a related field; an MBA or relevant advanced degree is prefe
  • rred.7+ years of experience in international pharmaceutical marketing, with a focus on dermatology or a related therapeutic
  • area.Proven track record of developing and executing successful international marketing strategies and product launches in diverse global mar
  • kets.In-depth knowledge of the dermatology field, including market dynamics, competitive landscape, and customer beha
  • vior.Strong understanding of pharmaceutical regulations, compliance requirements, and ethical standards in international marke
  • ting.Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively with cross-functional teams and external stakehol
  • ders.Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decis
ions.

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