District Manager North Retail

4 weeks ago

Gurugram, India adidas Full time

Purpose & Overall Relevance for the Organization:

Drive own retail stores profitability by meeting or exceeding district sales and profit targets. Coaching Store Managers to drive commercial success and excel in customer service. Ensuring proper execution of established policies, procedures, initiatives and directives.

Key Responsibilities:

  1. District Performance

Key Relationships – DTC Excellence| SA | Finance | Merchandising

  1. Take full ownership of the district and its commercial success
  2. Analyze relevant data to probe and challenge the status quo with both Retail Back Office partners, Local Finance and Store Managers
  3. Review store P&L periodically and share feedback on optimize costs and opportunities to increase consumer sell outs in line with the adidas directives in allotted concept and factory outlet stores.
  4. Plan and prioritize structured store visits to maximize the district’s performance
  5. Dedicate a minimum of 3½ days per week to completing store visits and ensure all stores in the district are visited at least
  6. Coach Store Managers to increase their stores’ sales, productivity, retail KPI’s to positively impact store profitability.
  7. Assess and make recommendations to improve the commercial viability and availability of products for the district’s stores
  8. Share best practices to drive overall Market and Global retail performance
  9. Utilise DIGITAL tools available for enhancing store productivity and consumer loyalty & store experience – SAM, STOCKHERO, REPS, NPS, adiClub, etc.
  10. Utilise reporting, analysis and communication tools available for standardised store visits, performance review and communication with store teams – GROW, THINKTIME, ALS, MSTR etc.

  1. District Footprint Management

Key Relationships – RE & SD | Merchandising | Omni | DTC Excellence | Marketing | Finance

  1. Evaluate new store opportunities along with the real estate team, finance, excellence and DTC leads
  2. Draft new store proposals ( BPMs) in synchronization with the above stakeholders.
  3. Evaluate relocation/resizing opportunities as well as loss making store closures to have an efficient and a profitable store portfolio.

  1. District People Management

Key Relationships – SA | HR | TA

  1. Create a high-performance culture by setting clear expectations, analyzing performance and giving appropriate and prompt feedback, including actively managing poor performance
  2. Drive a service and selling culture in the district
  3. Spend focused time on the sales floor during store visits to determine service improvement opportunities and to coach the Store Managers
  4. Complete all applicable training programs and effectively apply the learning on the job
  5. Seek coaching and learning opportunities to continually improve performance
  6. Review of budgeted headcounts and ensuring optimal FTE (PEX) costs.
  7. Ensure new joinee’s in allotted district are going through the on-boarding programs conducted periodically.
  8. Coach, motivate and inspire Store Managers to accomplish store goals and maximize their individual performance, both face-to-face and remotely.
  9. Share inputs for recruitment, on-boarding, training and development efforts in the district
  10. Own succession planning for the district

  1. District Compliances & brand representation

Key Relationships – DTC Excellence| Inv Contlr | Legal | Omni | HR | Finance – CC, IC, PP, Taxation | Workspaces | SA | SCM – Logistics and W/H

  1. Ensure the legal and financial integrity of the district’s store portfolio.
  2. Ensure compliance with established policies – HOR (house of retail), procedures, initiatives, and directives.
  3. Ensure inventory movements and control procedures such as cycle counts, stock adjustments and stock takes are conducted as per defined in the HOR manual.
  4. Manage loss prevention as well as health and safety risks as specified by the local workspaces team.
  5. Ensure compliance to established HR policies and procedures
  6. Ensure proper in-store Brand execution, according to established standards and directives, in all stores within the district
  7. Be a Brand Ambassador, consistently exhibiting the Brand Attitude and Values
  8. Facilitate the effective and timely delivery and execution of Foundational and Seasonal Brand and product training materials in the stores

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