Retention Marketing Specialist

2 weeks ago


Bengaluru, India GreenHonchos Full time

Job Title: Retention Marketing Specialist

Required Work Experience: 1-3 Years in similar role

Preferred Industry Experience: Ecommerce/Retail/D2C/Apparel & lifestyle


Key Responsibilities:

  • Develop and execute customer retention strategies and campaigns that increase customer loyalty and drive repeat purchases
  • Analyse customer data to identify patterns and trends, and use insights to optimise retention efforts
  • Develop customer personas to understand customer needs, preferences, and pain points
  • Collaborate with cross-functional teams, including sales, customer service, and product development to ensure a cohesive customer experience
  • Develop and manage customer loyalty programs, including rewards and referral programs
  • Create and manage email marketing campaigns, including segmentation, testing, and optimisation.
  • Implement and manage retargeting campaigns, including dynamic product ads and personalised recommendations
  • Continuously monitor and analyse campaign performance, and make data-driven recommendations to improve results.
  • Stay up-to-date with industry trends, and identify new opportunities to improve customer retention and increase customer lifetime value.


Qualifications required:

  • Bachelor's degree in marketing, business, or a related field
  • 1-3 years of experience in retention marketing, with a focus on e-commerce/fashion/apparel/lifestyle
  • Experience with customer segmentation, data analysis, and campaign optimisation
  • Strong written and verbal communication skills, with the ability to create compelling marketing messaging and content
  • Excellent project management skills, with the ability to manage multiple projects simultaneously
  • Creative and strategic thinker, with a passion for developing innovative marketing solutions
  • Strong analytical skills, with the ability to analyse data and make data-driven decisions
  • Experience with Google Analytics and other data analytics tools.
  • Understanding and expertise of marketing tools like Wigzo, Contlo, MoEngage.




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