Programmatic Analyst

About us:

We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this together

This is an exciting role and would entail you to:

1. Programmatic Advertising:

• Manage and optimize programmatic advertising campaigns using Demand Side Platforms (DSPs) to achieve business objectives, including customer acquisition, retention, and revenue growth.

• Implement targeted and data-driven strategies to maximize the effectiveness of programmatic ad campaigns.

2. Campaign Strategy and Planning:

• Develop and execute comprehensive DSP strategies aligned with overall marketing and business goals.

• Collaborate with cross-functional teams to define target audiences, budget allocations, and key performance indicators (KPIs) for each campaign.

3. Data Analysis and Optimization:

• Analyze performance data and key metrics to identify opportunities for optimization.

• Implement A/B testing and other optimization techniques to enhance the performance of digital advertising campaigns.

4. Audience Segmentation:

• Utilize data-driven insights to create and refine audience segments for targeted advertising.

• Collaborate with data and analytics teams to enhance audience targeting precision.

5. Platform Management:

• Stay informed about the latest features, updates, and best practices related to DSP platforms.

• Manage relationships with DSP vendors and platforms, ensuring optimal utilization of available tools and resources.

6. Reporting and Insights:

• Generate regular reports on campaign performance, providing insights and recommendations for improvement.

• Communicate key findings and performance updates to stakeholders, making data-driven recommendations for future campaigns.

7. Budget Management:

• Work closely with the finance team to manage and optimize digital advertising budgets.

• Monitor spending patterns and make strategic adjustments to ensure efficient allocation of resources.

What you’ll do:

• Create, monitor, and track Amazon DSP campaigns & budget pacing. This includes programmatic display and video campaigns.
• Manage audience selection and optimum bid levels across available advertising options.
• Participate in reporting calls, educating clients on best-in-class strategy.
• Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns.
• Establish key metric reports, tracking progress and trends, and effectively communicating campaign results and insights.
• Create, test, measure and analyze customer shopping and purchasing behavior for improved outcomes.
• Work with other internal client teams, both media and e-commerce
• Monitor industry news and platform changes, flagging potentially relevant updates for clients to broader team to identify implications and recommended action.
• Other duties as assigned.
• This list is not exhaustive and there may be other activities you are required to deliver.

This may be the right role for your if you have,

• Bachelor’s Degree
• 2-3 years of experience in digital marketing on either the agency or client-side.
• Strong analytical skills, with substantial knowledge of Excel – pivot tables and VLOOKUPs.
• Ability to thrive in dynamic and demanding situations without prescriptive direction.
• Detail-oriented, good project management and organizational skills with the ability to work within tight deadlines.
• Great communication and interpersonal skills, collaborator, and outstanding communication and presentation skills Innovative, scrappy, and independent thinker with the ability to use data to influence decisions.
• Entrepreneurial spirit with a problem-solving approach to complex tasks