Lead Performance Marketing and Business Planning

2 weeks ago

Hyderabad, India Fractal Full time

About Fractal


What makes Fractal a GREAT fit for you? When you join Fractal, you'll be part of a fast-growing team that helps our clients leverage AI together with the power of behavioral sciences to make better decisions. We're a strategic analytics partner to most admired fortune 500 companies globally, we help them power every human decision in the enterprise by bringing analytics, AI and behavioural science to the decision.

Fractal is one of the most prominent players in the Artificial Intelligence space. Fractal’s mission is to power every human decision in the enterprise and uses the power of AI to help the world’s most admired Fortune 500 companies


About the Role

We are seeking a talented Lead Data Scientist Manager to support a Fortune 500 Technology Client. The ideal candidate will have 10+ years of experience in performance marketing analytics, web analytics, eCommerce or digital marketing.


What You'll Bring

  • 10-15 years of experience working within performance marketing analytics, web analytics, eCommerce or digital marketing
  • Highly proficient in SQL, Tableau, and Excel with experience in Product Analytics Tools (Adobe Analytics, Google Analytics)
  • Experience in programming languages and stats packages (e.g. Python, R); experience in experiment design, causal inference and CLTV development
  • Strong understanding of eCommerce fundamentals and drivers of Traffic, Conversion and Revenue.
  • Foundational understanding of Digital Marketing programs not limited to SEO, PPC, Programmatic Display/Video, Social and Affiliates.
  • Experience in driving end to end measurement programs and campaigns including measuring effectiveness (ex. Marketing Mix Models), ROI and Efficiency
  • Strong fluency in translating complex data into crisp insights, actions and recommendations
  • Ability to influence business decisions and utilizing data at the leadership level
  • Excellent problem-solving skills and end-to-end quantitative thinking
  • Ability to manage multiple projects simultaneously to meet objectives and key deadlines
  • Outstanding communications skills with both technical and non-technical leaders and colleagues
  • Cultivates a strong Test and Learn culture within the broader Marketing team within Retail and Apple.
  • Bachelor’s Degree in Statistics, Mathematics, Data Analytics, Finance, Advanced Analytics, or related field. Master’s Degree preferred

How You Will Lead

  • Driving Business strategy: You will provide recommendations utilizing multiple types of data, business knowledge, and strategic assumptions when data doesn’t exist. You will be critical to decision-making
  • Identifying opportunities and influencing partners to act: You will partner with eCommerce and Digital Marketing leaders to provide key marketing insights and influence strategic decisions. You will collaborate with stakeholders and analysts to ensure reporting solutions are scalable, repeatable, effective, and meet expectations of various leaders
  • Be the Dot Connector: Using multitude of data source, you will connect the dots across multiple problems to see the larger picture that helps shape analyses and findings that drive longer term solutions than just answering short term questions
  • Be the Analytics Translator: You will define, implement and standardize metrics, reports and dashboards whilst focussing on the insights. You will work with Advance Data Science teams to bring rigor and robustness in approach and translate them into meaningful insights, tools and value for the Business
  • Test and Learn culture: Build out a constant stream of Testing and experimentation by identifying opportunities and influencing key stakeholders, whilst using the learnings into forward looking planning applications.

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