Marketing Automation Manager

3 weeks ago

Gurugram, India Axtria - Ingenious Insights Full time

About the job

We seek a dynamic Marketing Automation Manager to join our Marketing team. You will play a pivotal role in optimizing and leveraging our SalesForce and HubSpot platforms, enabling data-driven decision-making and enhancing our sales and marketing efforts.

Working closely with our Demand Center and Sales Operations teams, you will be responsible for integrating our SalesForce and HubSpot platforms, improving workflow and optimizing automation, collaborating across teams, and helping drive adoption and effectiveness of these platforms.

The role requires the ability to liaison within the Axtria Marketing team and collaborate with Axtria Sales Operations to best leverage these platforms to enhance marketing efficiency and effectiveness.

The ideal candidate is someone with a strong understanding of marketing processes and marketing technologies. You will manage and administer these platforms to support marketing.

Responsibilities

  • CRM & Marketing Automation Tool Management:
  • Customize and configure modules, workflows, and processes to align with our sales and marketing objectives
  • Manage marketing automation strategies within HubSpot, including lead generation, lead nurturing, lead scoring, and email marketing campaigns
  • Troubleshoot and resolve CRM and MAT-related issues, collaborating with internal teams and platform support as necessary
  • Sales and Marketing Dashboards:
  • Design, develop, and implement interactive and visually appealing sales and marketing dashboards using HubSpot and Salesforce reporting and analytics tools
  • Gather and analyze key performance metrics to provide insights on sales funnel efficiency, lead generation, conversion rates, and campaign performance
  • Identify trends, patterns, and opportunities for improvement based on data analysis, empowering stakeholders with actionable data
  • Data Analysis and Reporting:
  • Perform in-depth data analysis and ad-hoc reporting, delivering meaningful findings to management
  • Regularly generate performance reports for sales and marketing teams, presenting clear and concise summaries of results and recommended actions
  • CRM and MAT optimization:
  • Collaborate with cross-functional teams, including Sales, Marketing, and IT, to identify CRM and MAT process gaps and areas for improvement
  • Propose and implement enhancements to CRM and MAT workflows and automation to streamline processes and increase overall team productivity
  • Training and support:
  • Provide training sessions and documentation to onboard new users on CRM and MAT functionalities and best practices
  • Offer ongoing support and guidance to CRM and MAT users, addressing inquiries and resolving issues promptly

Qualifications

  • Bachelor's degree in Business Administration, Marketing, Data Science, or related field
  • Proven experience working with HubSpot and Salesforce as a CRM/MAT Manager, Analyst or similar role
  • Demonstrated expertise in building sales and marketing dashboards within HubSpot and Salesforce environments.
  • Proficiency in data extraction and analytics techniques for data analysis and reporting
  • Strong analytical and problem-solving skills, with the ability to interpret complex datasets and draw actionable conclusions
  • Excellent communication skills, both verbal and written, with the ability to present technical information to non-technical stakeholders effectively
  • Proactive and self-motivated, with a keen attention to detail and the ability to work independently and manage multiple projects simultaneously
  • 7-10 years experience in the sales and marketing domain, understanding key sales and marketing metrics and challenges, is highly desirable
  • Experience in B2B lead generation, marketing technology, and project management

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