B2B Marketing Automation Manager

2 weeks ago

Gurugram, India The Economist Full time

Overview

The Marketing Automation Manager plays a vital role in our central B2B marketing team, focusing on the creation, execution, and optimization of our email marketing campaigns. This position is pivotal in engaging our audience through well-crafted and targeted email content, driving sales, and enhancing customer loyalty.

Objective/Purpose of the Role

The primary objective of the Marketing Automation Manager is to drive the execution of impactful email marketing strategies that effectively reach and engage our target audience, driving conversions and fostering customer retention. This role involves managing the entire email marketing process, from concept development to execution and analysis, ensuring that each campaign aligns with our broader marketing objectives and brand voice.

Accountabilities

Responsibilities of the Role

Journey Building:

Develop and execute targeted email marketing journeys tailored to various stages of the customer lifecycle. Map out and design email sequences that nurture leads, engage existing customers, and re-engage inactive users. Collaborate with the central and BU marketing team to integrate email journeys with broader marketing and sales journeys.

Campaign Development and Execution:

Design and implement creative email marketing campaigns. Support the development of compelling content and coordinate with design teams for graphics. Manage technical aspects of email campaigns, ensuring compatibility across different platforms and interfaces.

Performance Analysis and Reporting:

Analyse email performance using key metrics and report insights. Formulate recommendations for email performance improvement. Track customer feedback and response to refine future strategies.

Collaboration and Integration:

Ensure brand consistency across email campaigns and other marketing initiatives. Support the development of targeted messaging in collaboration with product and sales teams. Integrate email marketing with overall content and social media strategies.

Testing and Optimization:

Conduct A/B testing to optimise campaign elements and improve overall campaign performance. Stay abreast of email marketing trends and best practices for continued improvement.

Campaign Scheduling and Management:

Schedule and manage the timing of email campaigns. Ensure timely delivery and efficient workflow management.

Compliance and Best Practices:

Ensure compliance with legal requirements and industry standards in email marketing.

Cross-Functional Support and Training:

Provide guidance on best email marketing practices to other teams. Train junior team members in effective email marketing techniques. Experience, skills and professional attributes

Experience Required for the Role

Proven experience as a Marketing Automation Manager or similar role. Experience in creating and managing email campaigns and content. Track record of successfully managing multiple campaigns simultaneously. Familiarity with email marketing tools and software, demand generation and ABM strategies.

Skills Required for the Role

Excellent knowledge of email marketing strategies and best practices. Proficiency in marketing automation technology. Analytical mind with attention to detail. Strong organisational and project management skills. Good understanding of GDPR and email regulations.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation , age or marital status.

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