Delegate Acquisition Manager
2 weeks ago
Company Profile:
The International Research Institute for Manufacturing (IRIM) is a global research, management consulting, and training firm dedicated to the manufacturing sector. With expertise in Manufacturing and Supply Chain Performance Improvement, Sustainability Diagnostics, Strategies for Green Manufacturing, Advanced Academic Research, and Benchmarking, IRIM is recognized as a leader in the industry. More than 500 leading Indian organizations partner with IRIM each year to strengthen their manufacturing processes and improve business performance.
Position Overview:
We are looking for a proactive and results-driven Delegate Acquisition Manager to drive delegate registrations for our conferences, summits, and events. This role focuses on identifying potential participants, effectively communicating event value propositions, and ensuring a strong attendance base. The ideal candidate has exceptional communication skills, a sales-oriented mindset, and experience in audience acquisition for B2B or B2C events.
Key Responsibilities:
- Delegate Acquisition: Develop and execute strategies to attract delegates for events, ensuring registration targets are met or exceeded.
- Prospecting: Identify and qualify potential delegates through research, database mining, and outreach efforts.
- Outreach & Communication: Engage with potential delegates via calls, emails, and social media to convey the event's value and benefits.
- Pipeline Management: Maintain a robust pipeline of potential attendees and track their progress through the registration process.
- Collaboration: Work closely with marketing and content teams to align messaging and outreach efforts.
- Database Management: Keep accurate and updated records of delegate interactions and registrations in the CRM system.
- Feedback Gathering: Collect insights from prospective delegates to refine event offerings and improve acquisition strategies.
- Performance Reporting: Regularly report on delegate acquisition metrics, including conversion rates and pipeline health.
Key Skills & Qualifications:
- Bachelor’s degree in business, Marketing, Communications, or a related field preferred.
- Proven experience in delegate acquisition, inside sales, or a similar role (2-3 years preferred).
- Strong communication, persuasion, and negotiation skills.
- Ability to understand and articulate event themes and value propositions effectively.
- Familiarity with CRM tools and database management.
- Target-oriented with a track record of achieving sales or acquisition goals.
- Knowledge of the events industry and audience segmentation is a plus.
Location: Chennai
Employment Type: Full-time, Onsite
Salary Range: 8-10 LPA (based on candidate's profile)
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