Growth Marketing Manager

3 weeks ago

Bengaluru, India Delhivery Full time

About Delhivery:

Delhivery is India's largest fully integrated logistics services provider. With its nationwide network covering over 18,600 pin codes, the company provides a full suite of logistics services such as express parcel transportation, PTL freight, TL freight, cross-border, supply chain, and technology services to Businesses of all sizes as well as consumers. We are now looking to strengthen our Marketing team with a Growth Manager who can develop and execute plans to increase our customer base, orchestrate the entire customer lifecycle, from acquisition to retention and demonstrate revenue growth.


Responsibilities:

  • Align CRM strategy to the overall brand strategy and business objectives
  • Ensuring consistent engagement with the customer base via push, emails, WA and other engagement levers
  • Plan, execute, and monitor marketing campaigns to deliver the desired business outcomes. Manage the marketing budget effectively ensuring ROI on marketing investments made.
  • Track and analyse key performance indicators (KPIs) to measure the effectiveness of the initiatives and campaigns, making data-driven recommendations for continuous improvement.
  • Work closely with cross-functional teams including creative, design, sales, product, support and operations to ensure alignment and integration of brand strategies with overall business objectives.
  • Continuously look for areas of improvement and partnership opportunities with various customer engagement and retention platforms.


Skills:

  • Strong Analytical thinking
  • Project Management
  • Strong understanding of various customer engagement tools like Moengage, Clevertap, etc.
  • Strong understanding of marketing principles, business understanding, and campaign management.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Min 1-2 yrs exp in Growth Management


Location - Bangalore (WFO - 5days)

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