Growth marketing manager

12 hours ago

Bengaluru, India Propelld Full time
Job Title: Manager - Growth Digital Marketing
Company: Propelld -Fintech NBFC
Location: HSR, Bangalore
Experience Required - 3 to 4 years
About Propelld:
Propelld is a fast-growing fintech NBFC offering a startup culture with minimal hierarchy and extensive exposure to hands-on projects. We are driven by innovation and collaboration, empowering team members to actively shape our business growth and success. Propelld is seeking professionals with a proven business generation impact especially those with experience in lending, fintech, or NBFCs.
Responsibilities:
An avid digital marketeer and technology enthusiast whose goal will be to drive new user growth, user engagement and cross sell.
Develop and execute below-the-line (BTL) digital marketing strategies to generate high-value leads and boost customer acquisition.
Create and manage strategic performance marketing campaigns across various online channels (Google App Store, Google Ad Words, Display, Facebook, etc.) aimed at scaling business generation through high-quality leads.
Optimize SEO efforts to enhance organic traffic and increase Propelld's visibility in key markets.
Monitor, analyze, and optimize campaign performance to maximize ROI and ensure consistent lead generation growth.
Collaborate with internal teams to align marketing strategies with business objectives and support Propelld's growth targets.
Prepare for future scalability by implementing long-term growth strategies to enhance business impact.
The Winning Recipe:
These are the core competencies this role calls for:
2+ years of proven experience in digital marketing, business growth, and business generation.
Track record of scaling lead generation from 20-50 crores or beyond.
Prior experience in fintech, lending, or NBFC companies is strongly preferred.
Strong analytical abilities to track and improve campaign performance with a focus on business outcomes.
Expertise in SEO, performance marketing, and lead generation across multiple platforms.
Familiarity with digital marketing tools and performance tracking platforms.
Excellent communication and collaboration skills to work with cross-functional teams.
Results-driven mentality
A "roll up your sleeves" mentality
Willingness to go the extra mile
These qualifications are nice to have: Graduate from IIT/IIM/ISB/BITS preferred.
Join us and make a real impact in shaping the future of fintech

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