Marketing Specialist
2 weeks ago
Responsibilities:
- Conduct research of market trends, customer behaviour, and competitor landscape, and prepare reports by analysing and summarizing data
- Develop marketing content and collaterals to be used across internal and external platforms
- Track relevant events, conferences, and trade shows and identify requirements, and establish contacts.
- Maintain inventory of sales support materials, ensuring all are current and accurate, and coordinate the creation of new materials when necessary
- Continually seek new sources of prospective customer data and provide recommendations to sales and marketing leadership
- Assist in developing and implementing the company’s brand strategy
- Ensure that all marketing efforts serve immediate and long-term business goals by identifying and executing improvements for processes, content, and lead generation
- Coordinating with the various teams across the business to maintain key data and information
- Gather relevant information from teams which can be used as promotional material across internal and external platforms
- Compile market research and industry trends
- Monitor competitors and share marketing best practices with team members
- Prepare regular marketing activity reports highlighting relevant metrics
Preferred skills and qualifications
- 2 to 3 years’ experience in a marketing / advertising role either for an agency or in-house team
- Bachelor’s degree (or equivalent) in marketing, advertising, or communications
- Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
- Experience with use of design tools like Canva, Adobe Illustrator / Photoshop, Figma
- Working knowledge of HTML and design and email software
- Experience in budgeting and forecasting
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