Spend Ads/Performance Marketing Specialist
1 week ago
Job Title: Spend Ads/Performance Marketing Specialist
Location: Andheri west,Mumbai, India
Company: Tipple Works Co.
Job Type: Full-Time
About Us
Tipple Works Co. is a full-service marketing agency specializing in delivering creative and strategic solutions for our clients. We're looking for a talented and experienced Performance Marketing Specialist to join our team to drive growth across Meta, Google, and Amazon ad platforms.
Key Responsibilities
- Plan, execute, and optimize spend campaigns across Meta, Google, and Amazon Ads to achieve performance goals (e.g., ROI, CPC, CPA, etc.).
- Develop and manage advertising strategies that align with overall marketing and brand goals.
- Analyze performance data and provide actionable insights to improve campaigns, with a focus on maximizing ROI.
- Track, report, and present key performance metrics regularly, ensuring campaigns are effectively meeting objectives.
- Work closely with the creative team to develop ad creatives, ensuring alignment between creative and performance goals.
- Monitor industry trends and platform updates to stay ahead of changes and opportunities in paid advertising.
- Optimize ad copy, targeting, and bidding strategies to drive efficiency and meet specific KPIs.
- Manage budgets and make recommendations for spend adjustments in line with campaign performance.
Qualifications
- Bachelor’s degree in Marketing, Advertising, or a related field.
- 2-4 years of hands-on experience in managing paid advertising campaigns on Meta (Facebook/Instagram), Google Ads, and Amazon.
- Strong understanding of audience targeting, bidding strategies, and campaign optimization techniques.
- Proficient in using Google Analytics and other marketing analysis tools for performance reporting.
- Experience in creating and implementing A/B tests for ad creatives and landing pages.
- Demonstrated success in achieving performance goals for conversion, revenue, and other relevant KPIs.
- Strong analytical skills with the ability to derive insights from campaign data.
- Knowledge of the alcohol industry is a plus but not required.
- Excellent communication skills and the ability to work collaboratively with cross-functional teams.
What We Offer
- A dynamic work environment with opportunities to work on exciting campaigns.
- A chance to be part of a growing agency with a fun, innovative, and collaborative culture.
- Competitive salary with performance-based bonuses.
- Opportunities for professional growth and development.
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