Digital Marketing Specialist

1 month ago

India STEPS Talent Full time

Job Title: Digital Marketing Specialist (SEO & Email Campaigns)

Location: Remote (preferably India)

Company: STEPS Talent


***Work Hours***: This is a remote position, but you must be available to attend regular meetings during 7 AM - 4 PM Arizona Time (MST). Flexibility is required, as meetings may occasionally take place during late-night hours to accommodate different time zones. Candidates should be comfortable working late on some nights when necessary to meet deadlines and ensure alignment with the team.


About Us:

At STEPS Talent, we don’t just offer recruitment services—we provide precision-driven solutions that help organizations build high-performing teams. We combine decades of recruitment expertise with advanced AI technology to serve clients ranging from Fortune 500 companies to mid-sized businesses and government entities. Our scalable, tailored solutions solve complex hiring challenges and drive smarter, more precise hiring.


Role Overview:

We are seeking a Digital Marketing Specialist with expertise in SEO and email marketing to enhance our digital presence, drive lead generation, and boost engagement. In this role, you will develop and execute SEO strategies, manage targeted email campaigns, and collaborate on content creation, ensuring alignment with business goals.


Top Must-Have Skills


1. SEO Expertise:

  • Implement on-page and off-page SEO strategies to improve rankings and drive traffic.
  • Proficiency in tools such as Google Analytics, SEMrush, or Ahrefs for tracking and optimizing SEO performance.


2. Email Marketing with Dynamics 365 (desired):

  • Strong experience in managing email campaigns using platforms like Dynamics 365, Mailchimp, HubSpot, or similar tools.
  • Segment email lists and optimize content to increase engagement and conversions.


3. CRM & Marketing Automation:

  • Experience with Dynamics 365, HubSpot, or Salesforce for managing customer relationships and automating email workflows.


4. Content Strategy, Creation & Distribution:

  • Create and distribute content (e.g., blogs, case studies) that supports SEO and email efforts.
  • Ensure content aligns with branding and digital strategy.
  • Knowledge of SEO best practices for content optimization.


5. Performance Tracking & Digital Marketing Analytics:

  • Strong analytical skills, with the ability to track performance metrics and provide data-driven insights to refine digital marketing strategies.
  • Analyze digital marketing data and refine strategies based on metrics.
  • Collaborate with teams to support lead generation and recruitment goals.


Nice-to-Have Skills

  • Familiarity with IT & Recruitment Industry
  • Strong copywriting skills for persuasive marketing content.


Technical Tools

  • Email & CRM Platforms: Dynamics 365, HubSpot, Salesforce
  • SEO & Analytics: Google Analytics, SEMrush, Ahrefs
  • Content Design: Canva, Adobe Creative Suite (Photoshop, InDesign)


Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or related fields.
  • 3+ years of experience in digital marketing, with a focus on SEO and email marketing.
  • Strong understanding of digital marketing strategies, including SEO, email campaigns, and content marketing.
  • Proven experience with marketing automation and CRM platforms, particularly Dynamics 365.


Why Join STEPS Talent?

  • Innovative Environment: Join a team that is transforming recruitment through AI-driven solutions.
  • Career Growth: Numerous opportunities for advancement in a growing company.
  • Dynamic Culture: Work remotely with a team that values creativity, autonomy, and results-driven performance.
  • Remote Work: Flexibility with a dynamic, results-oriented team.


How to Apply:

Submit your resume and portfolio or cover letter detailing your experience with SEO, email marketing, and Dynamics 365.

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