Senior Copywriter: Advertising

4 days ago


Bangalore Urban, India People Design and Communications Full time

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Company Description

Let's get back to basics. Let's get to the bottom of the problem. Let's make lives simpler, easier, clearer. Let's build relationships between brands and consumers. Let's remember that this business has always been about People.. We're a 14 yr old company that believes great ideas come from hard work & simple truths. www.peoplepeople.in


Role Description & Responsibilities

This is a full-time on-site role for a Senior Copywriter: Advertising (4+ years experience) at People Design and Communications located in Bangalore Urban. Senior Copywriter in our teams are responsible for:

  • Functioning as creative custodians of brands they work on - with an internalised & working understanding of brand personality, tone and promise
  • Creative conceptualisation for brands across touchpoints including mainline campaigns, digital and POS
  • Copywriting for all brand collateral, along with establishing/continuing a consistent brand personality and tone of voice for seamless messaging
  • Ability to handle day-to-day communication & seasonal campaigns for 3+ brands simultaneously
  • Work with Art Directors to conceptualise & create evocative, clutter-breaking creatives


Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field
  • 4+ years of experience as a copywriter in an advertising agency
  • Strong portfolio demonstrating expertise in writing copy for advertising campaigns
  • Excellent verbal and written communication skills
  • Ability to understand client needs and develop creative concepts
  • In-depth knowledge of advertising trends and industry best practices

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