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Digital Marketing Specialist

2 months ago

Chennai, India Tuskmelon Full time

We are hiring for Digital Marketing Specialist


Location - Chennai


Role Campaign Manager


  • The Specialist will manage the digital advertising campaign lifecycle, including client strategy, execution, optimization and reporting, to ensure performance goals are met while building revenue and customer retention.
  • Working with various partners and platforms, the digital marketing specialist will ensure campaigns launch on time with the right message, target audience, and appropriate metrics in place to meet client goals.
  • The ideal candidate is a creative thinker, results and detail oriented with a love of data and a passion for Online Advertising.


Competencies For the Job


  • Produces campaign performance reports, providing key insights and optimization recommendations that improve KPI with data and suggestions for upsell and cross sell opportunities.
  • Metric analysis like ROAS, CPA, CTR, CPM, Conversion and Lead generation
  • Report pulling capability and analytics from various platform.
  • Measures and analyzes cross-channel customer experiences, display, mobile and video sources.
  • Conducts historical analysis to support client initiatives and identification of further opportunities in the incremental budgets for advertisers.