Digital Marketing Specialist

2 months ago

Chennai, India Populus Empowerment Network Full time

Job Description:


As Digital Marketing Specialist, you will be responsible for the end-to-end management and optimization of sophisticated paid marketing campaigns across multiple digital channels. Your role will involve leveraging advanced analytics, data-driven strategies, and cutting-edge marketing technologies to drive lead generation, customer acquisition, and revenue growth.


Key Responsibilities:


Campaign Strategy and Execution:

  1. Develop and implement comprehensive B2B digital marketing strategies to achieve business objectives.
  2. Plan, execute, and optimize multi-channel paid marketing campaigns on Google Ads, LinkedIn Ads, Facebook, Instagram, Twitter, and other relevant platforms.
  3. Utilize programmatic advertising techniques to automate and optimize ad buying in real-time.

Performance Monitoring and Optimization:

  1. Monitor key performance indicators (KPIs) such as click-through rates (CTR), cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS) to ensure campaigns meet performance goals.
  2. Conduct regular A/B and multivariate testing to refine ad copy, landing pages, and call-to-action (CTA) elements.
  3. Optimize landing pages and conversion funnels for improved user experience and higher conversion rates.

Advanced Analytics and Reporting:

  1. Set up and manage goals, events, and funnels in Google Analytics, HubSpot, or similar tools to track user behaviour and campaign effectiveness.
  2. Perform in-depth data analysis using tools like Google Data Studio, Tableau, or Power BI to generate actionable insights.
  3. Generate detailed performance reports for stakeholders, highlighting successes, challenges, and areas for improvement.

Content and Creative Development:

  1. Collaborate with content creators and designers to produce high-quality digital assets, including display ads, video content, infographics, and whitepapers.
  2. Develop and manage content calendars to ensure consistent and timely delivery of campaign materials.
  3. Leverage SEO and SEM techniques to enhance content visibility and drive organic traffic.

Stakeholder and Agency Collaboration:

  1. Work closely with internal stakeholders to understand campaign goals and align marketing strategies with business objectives.
  2. Coordinate with external agencies to develop and execute media buys, creative assets, and other promotional activities.
  3. Engage in cross-functional teamwork to support integrated marketing campaigns and initiatives.

Market Research and Trend Analysis:

  1. Conduct competitive analysis to identify market opportunities and inform strategic decisions.
  2. Stay abreast of industry trends, emerging technologies, and best practices to keep marketing efforts innovative and effective.
  3. Identify content amplification opportunities through influencer partnerships, real-time marketing, and viral content strategies.


What You’ll Do:

  • Develop and execute digital marketing strategies and campaign calendars.
  • Lead and manage multi-channel campaigns for B2B brands.
  • Optimize user experience, loyalty, and satisfaction based on detailed analysis of marketing campaigns.
  • Identify and act on content amplification opportunities in real-time.
  • Collaborate with internal teams and agencies to create high-quality digital assets and execute promotional activities.
  • Monitor and analyse campaign performance to ensure alignment with business goals and KPIs.


What You’ll Need:

  • Experience: 3-4 years of proven experience in B2B marketing with a focus on paid media, digital marketing, and performance optimization.


Skills:

  1. Expertise in digital advertising platforms such as Google Ads, LinkedIn Ads, Facebook Ads Manager, Twitter Ads, and programmatic ad networks.
  2. Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
  3. Strong analytical skills with experience in using data visualization tools like Tableau, Power BI, or Google Data Studio.
  4. Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
  5. Creative problem-solving abilities and a keen eye for detail to identify and capitalize on marketing opportunities.
  6. Certifications: Google Ads, Facebook Blueprint, and other relevant digital marketing certifications are highly preferable.
  7. Mindset: A proactive attitude, willingness to learn, and the ability to thrive in a fast-paced, dynamic environment.


What We Offer:

  • Supportive Team Environment: Join a team of innovative marketers who are dedicated to helping each other grow and succeed.
  • Professional Development: Access to ongoing training and development opportunities to enhance your skills and advance your career.
  • Exciting Projects: Work on cutting-edge marketing campaigns that challenge your creativity and strategic thinking.


If you are a results-oriented B2B marketer with a passion for digital innovation and performance excellence, we invite you to apply and become a key player in our dynamic team

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