Demand Generation Specialist

2 months ago


Bengaluru, India Xencia Technology Solutions Full time

Location: Bangalore (Work from Office)

Experience – 2 – 4 years


A demand generation specialist is responsible for leading demand generation strategies and initiatives through multiple channels to drive acceleration of new Cloud Customer for Xencia.



Skills

  • Soft Skills
  • Communication skills
  • Willingness to experiment
  • Ability to adapt based on data.
  • Ability to position Cloud Services through any type of communication mode.
  • Hard Skills
  • Working experience on Excel
  • Marketing software tools



Key Responsibilities

  • Defining and segmenting customers to determine appropriate outreach strategies.
  • Managing and executing marketing campaigns
  • Working across teams to ensure lead generation goals are met.
  • Evaluating and maintaining marketing databases and software to ensure usability.
  • Evaluating and selecting platforms for marketing campaigns, then implementing and measuring results

Qualification

  • Bachelor’s degree in marketing or business or other related degree
  • At least 2-3 years of marketing experience, preferably executing some of the same tasks to be managed in the role, such as campaign management, cold calling etc.
  • Experience with CRM and Lead generation process.
  • Experience measuring the effectiveness of demand generation efforts at each level of the funnel.



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