Content Marketing

3 weeks ago

Bengaluru, India DexyAI Full time

Company Description

At DexyAI, we're revolutionizing the way businesses connect with potential clients by creating AI

agents. By automating hyper-personalized outreach via Email & LinkedIn, DexyAI handles

everything from responding to queries and managing objections to setting up meetings on your

calendar. Imagine saving 40% on labor costs and reducing your team's workload by 70% –

that's the DexyAI promise. We're not just changing the game; we're redefining it.


Our highlights include:

  • 2x increase in top-of-funnel metrics within 30 days
  • 10+ hours saved per week for founders and sales reps
  • 50% increase in booked meetings per month

Learn more at


The Opportunity

Join our founding team and be at the forefront of AI-driven sales innovation. This isn't just

another job opportunity; it's your launchpad into the exciting world of AI digital workers market

space. You'll be part of a dynamic and innovative startup, working closely with the founders and

the founding team.


Why you'll love it

  • Be Part of a Founding Team: Join us in our 0-1 journey as we scale rapidly in the US market.
  • Understand on a granular level what it takes to successfully go through a 0-1 journey.
  • Wear Multiple Hats: Gain invaluable experience across various aspects of Content Marketing and Demand Generation.
  • Understand on a granular level what it takes to build solid inbound content funnels on LinkedIn and other online platforms.
  • Exciting Culture: Join a collaborative team that values innovation, creativity, and core values.
  • Professional Growth: Setting up a solid base for your journey to become a successful growth & Content Marketer in the B2B Tech Space.
  • Fun Perks: Contribute to our Spotify playlists and join us on team outings and trips.


Skills & Experience Required:

1. Linkedin Content Creation & Marketing:

  • Proven experience in developing and executing content strategies for LinkedIn and other platforms.
  • Strong writing and editing skills, with the ability to produce high-quality content such as blog posts, case studies, whitepapers, posts & lead magnets on Linkedin.
  • Experience with content funnel creation, including crafting compelling narratives that drive engagement and conversions.


2. Linkedin Demand Generation & Social Selling:

  • Ability to create and manage end-end marketing/sales funnels on Linkedin.
  • Expertise in designing and implementing inbound and outbound marketingcampaigns on LinkedIn.
  • Experience in taking highly personalized conversations with prospects via LinkedIn chat and setting up discovery meetings.
  • Ability to leverage LinkedIn for both lead generation and nurturing.


3. Linkedin Community Creation & Management:

  • Experience in creating & managing communities from scratch.
  • Experience in setting up webinars and other events for the members of the community.
  • Experience in setting up and managing newsletters.
  • Ability to sell indirectly by capitalizing on the community.


Ideal Traits to Have

  • High Agency: Autonomous, proactive, and driven to build, create, and explore.
  • Scrappy Builder Mentality: Eager to get hands-on and partner closely with the CEO to develop the GTM motion.
  • Always-Learning Mindset: Continuously seeking self-improvement and learning opportunities.


Prerequisites:

  • 1-2 years of experience as a content marketer/Sales Specialist/Demand Generation Specialist/Growth Marketer/Marketer for B2B SaaS/Tech companies primarily on Linkedin.
  • Prior experience working in a B2B SaaS startup environment.


Roles & Responsibilities

  • Content Creation & Thought Leadership: Develop and curate engaging thought leadership content around MVP validation, zero-to-one journeys, and sales & marketing outbound methodologies, specifically targeting startup founders and sales/marketing professionals on Linkedin.


  • Lead Magnets & Engagement: Design and produce compelling lead magnets to drive engagement for LinkedIn posts, ensuring content resonates with the audience and prompts interaction.


  • Performance Optimization: Analyze engagement metrics to identify high-performing content types, optimizing the content strategy based on insights and trends on Linkedin.


  • Competitive Research: Conduct research to leverage successful strategies from prominent LinkedIn influencers, ensuring content capitalizes on best practices and emerging trends on Linkedin.


  • Community & Newsletter Management: Oversee and engage with community members and newsletter subscribers (that we would create), crafting content that fosters interaction and drives conversions.


  • Engagement & Conversion: Develop and implement strategies to increase engagement from target Ideal Customer Profiles (ICPs) and convert interactions into discovery calls on Linkedin.


This is a full-time on-site role in Bengalure, Karnataka.

Compensation: As per industry standard

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