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Search Engine Optimization Specialist

2 months ago


Mumbai Metropolitan Region, India Dhani Full time

Key Responsibilities:

● Develop, implement, and manage comprehensive SEO strategies to improve organic

search performance and achieve business objectives.

● Perform keyword research and analysis to identify high-potential keywords and

opportunities for content optimization.

● Optimize website content, including meta tags, headings, URLs, images, and internal

linking structure, to enhance search engine visibility.

● Conduct on-page and off-page SEO audits to identify areas for improvement and

ensure best practices are followed.

● Monitor and analyze website performance using SEO tools and analytics platforms,

providing regular reports and actionable insights.

● Collaborate with the content team to create SEO-friendly content that drives organic

traffic and engagement.

● Stay up-to-date with the latest SEO trends, algorithm updates, and industry best

practices.

● Work with the technical team to ensure website speed, mobile responsiveness, and

overall technical SEO health.

● Develop and execute link-building strategies to increase domain authority and

referral traffic.

● Monitor and manage local SEO efforts, including Google My Business optimization.

● Analyze competitors' SEO strategies and identify opportunities for improvement and

differentiation.

Qualifications:

● Bachelor's degree in Marketing, Communications, Information Technology, or a

related field.

● Proven experience as an SEO Specialist or similar role, with a strong track record of

improving search engine rankings and driving organic traffic.

● In-depth knowledge of search engine algorithms, ranking factors, and SEO best

practices.

● Proficiency with SEO tools such as Google Analytics, Google Search Console,

Ahrefs, SEMrush, Moz, etc.

● Experience with website analytics, tracking, and reporting tools.

● Strong understanding of HTML, CSS, and website administration.

● Excellent analytical, problem-solving, and communication skills.

● Ability to work independently and collaboratively in a fast-paced environment.

● Up-to-date with the latest trends and best practices in SEO and digital marketing.

Preferred Qualifications:

● Experience in the finance or fintech industry.

● Knowledge of content management systems (CMS) such as WordPress.

● Familiarity with pay-per-click (PPC) advertising and social media marketing.

● Certification in Google Analytics or other relevant SEO certifications.