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Search Engine Optimization Specialist
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Key Responsibilities:
● Develop, implement, and manage comprehensive SEO strategies to improve organic
search performance and achieve business objectives.
● Perform keyword research and analysis to identify high-potential keywords and
opportunities for content optimization.
● Optimize website content, including meta tags, headings, URLs, images, and internal
linking structure, to enhance search engine visibility.
● Conduct on-page and off-page SEO audits to identify areas for improvement and
ensure best practices are followed.
● Monitor and analyze website performance using SEO tools and analytics platforms,
providing regular reports and actionable insights.
● Collaborate with the content team to create SEO-friendly content that drives organic
traffic and engagement.
● Stay up-to-date with the latest SEO trends, algorithm updates, and industry best
practices.
● Work with the technical team to ensure website speed, mobile responsiveness, and
overall technical SEO health.
● Develop and execute link-building strategies to increase domain authority and
referral traffic.
● Monitor and manage local SEO efforts, including Google My Business optimization.
● Analyze competitors' SEO strategies and identify opportunities for improvement and
differentiation.
Qualifications:
● Bachelor's degree in Marketing, Communications, Information Technology, or a
related field.
● Proven experience as an SEO Specialist or similar role, with a strong track record of
improving search engine rankings and driving organic traffic.
● In-depth knowledge of search engine algorithms, ranking factors, and SEO best
practices.
● Proficiency with SEO tools such as Google Analytics, Google Search Console,
Ahrefs, SEMrush, Moz, etc.
● Experience with website analytics, tracking, and reporting tools.
● Strong understanding of HTML, CSS, and website administration.
● Excellent analytical, problem-solving, and communication skills.
● Ability to work independently and collaboratively in a fast-paced environment.
● Up-to-date with the latest trends and best practices in SEO and digital marketing.
Preferred Qualifications:
● Experience in the finance or fintech industry.
● Knowledge of content management systems (CMS) such as WordPress.
● Familiarity with pay-per-click (PPC) advertising and social media marketing.
● Certification in Google Analytics or other relevant SEO certifications.