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Outreach Specialist – LinkedIn

2 months ago

Gurugram, India Stelavi Group Full time

Job Title: Outreach Specialist – LinkedIn & Email Campaign Management

Company: Stelavi Group

Location: Gurgaon (Near Sikanderpur Metro Station)

Salary: ₹4-5 LPA

Overview:

Stelavi Group, a leading photo editing and lifestyle image creation services provider, is seeking a skilled Outreach Specialist to spearhead targeted LinkedIn and email outreach campaigns. The role focuses on connecting with Amazon and e-commerce service provider agencies to generate high-value leads and secure meetings with decision-makers.

Key Responsibilities:

  • LinkedIn Outreach:
  • Manage personalized outreach to key decision-makers (Creative Directors, Heads of Marketing, Operations Managers) within Amazon and e-commerce service provider agencies.
  • Build and execute follow-up sequences to enhance engagement and conversion rates.
  • Use LinkedIn tools to identify and connect with prospects, particularly agencies focused on product listing optimization.
  • Email Campaign Management:
  • Develop and manage targeted email campaigns, focusing on personalized messaging to drive lead generation.
  • Collect and segment email lists based on the Ideal Customer Profile (ICP) criteria, targeting agencies with 10-50 employees in the USA and UK.
  • Track key metrics, such as open rates, click-through rates, and responses, to optimize email performance.
  • Lead Generation & Follow-up:
  • Extract and segment 500+ leads per month based on agency size, geographic location, and service focus.
  • Implement follow-up strategies across LinkedIn and email to ensure continuous engagement with potential leads.
  • Performance Analysis:
  • Track and report KPIs for LinkedIn and email campaigns, including connection acceptance, response rates, and conversion.
  • Regularly A/B test messaging approaches and outreach techniques to optimize results.

Requirements:

  • Proven experience in LinkedIn and email outreach campaigns.
  • Strong understanding of lead generation and email marketing.
  • Excellent communication skills, with the ability to craft compelling messages.
  • Data-driven approach with the ability to track and analyze performance metrics.
  • Experience with A/B testing and campaign optimisation is a plus.

Benefits:

  • Weekends off
  • Opportunity to work with a dynamic and growing company and join the founding team. 
  • Play a key role in expanding the company’s presence in the photo editing and e-commerce market.