Brand Manager

4 days ago

Delhi, India Panacea Biotec Full time

Job Description: Brand Manager – Consumer Categories (Skin Care, Baby Care, Personal Care)

1. Target Achievement

  • Deliver defined growth, sales, and profit targets for assigned zones/markets.
  • Drive market share gains for consumer brands across skin care, baby care, and personal care segments.
  • Identify opportunities for new product launches and ensure successful entry into the market to generate revenue and marketing contribution.
  • Expand consumer and retailer base through innovative programs and channel expansion.

2. Brand Strategy and Planning

  • Develop and implement comprehensive brand plans aligned with business goals.
  • Define brand positioning, value proposition, and competitive differentiation within the consumer space.
  • Analyze consumer insights, retail trends, and competitor activities to shape strategy.
  • Translate market data into actionable brand initiatives that resonate with end consumers and trade partners.

3. Marketing Campaigns and Initiatives

  • Design and execute integrated marketing campaigns (digital, in-store, influencer, and trade activations) targeting consumers, mothers, and caregivers.
  • Build strong consumer communication around product benefits, emotional connect, and lifestyle relevance.
  • Partner with sales and trade marketing teams to ensure effective campaign rollouts in modern trade, e-commerce, and general trade.
  • Oversee creation of consumer-facing assets (packaging, POS materials, digital creatives, social media content, product education).

4. Product Lifecycle Management

  • Manage end-to-end product lifecycle including launches, rebranding, packaging upgrades, and line extensions.
  • Monitor brand performance, pricing, promotions, and portfolio optimization to maximize profitability.
  • Continuously evaluate opportunities for innovation and differentiation in the skin care, baby care, and personal care categories.

5. Cross-Functional Collaboration

  • Work closely with sales, trade marketing, and channel partners to drive retail visibility and consumer pull.
  • Coordinate with R&D, supply chain, and regulatory teams to ensure timely product development, availability, and compliance.
  • Partner with digital marketing teams to amplify online presence and consumer engagement.

6. Budgeting and ROI

  • Manage brand marketing budgets efficiently across ATL, BTL, and digital spends.
  • Track and report ROI on marketing investments; make data-driven decisions to optimize resources.
  • Ensure continuous improvement through consumer feedback and market performance analysis.

Experience

  • 8–10 years of experience in brand management, marketing, or product management within consumer-oriented industries.
  • Proven track record of working with FMCG, consumer healthcare, or personal care brands (skin care, baby care, mother care, hygiene, wellness, OTC).
  • Hands-on experience in product launches, digital campaigns, and consumer promotions.
  • Exposure to modern trade, general trade, and e-commerce channels.

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