Growth Manager

4 months ago

Gurugram, India IndusInd Bank Full time

About the role

As a Growth Manager for digital products (Assets), you will be responsible to manage and grow the digital portfolio for product sales (e.g., Credit Cards, Personal Loans etc.) An important part of the Digital Banking team, this individual will be responsible for crafting and executing the strategy around digital customer acquisition (entire funnel management from lead to conversion) and portfolio management of the acquired customers. As a part of this role, you will scale up the assets digital business and will be closely working with various cross-functional team’s i.e. Digital Marketing, Product, SDG, Analytics etc.


Job Description


A. Drive Customer Acquisition o Work on initiatives/levers to increase the traffic on bank’s digital platforms with the objective to source quality leads from new prospects/target bases. o Run cross sell campaigns to drive product adoption amongst existing customers of the bank o Closely work with Marketing team to optimize the sourcing channel mix to get the conversions at lowest cost o Close funnel monitoring and drop off campaigns across channels – Email/SMS/WhatsApp/MPNs to improve lead to conversion ratio o Define and manage campaign construct, key business events for campaign targeting and retargeting. Track campaign wise conversions across segments & campaigns modes (campaign analysis, AB testing, funnel optimisation). Develop A/B and multivariate tests to fine-tune flows, segments, and customer communication templates and targeted campaigns basis customer persona. o Work closely with call centre team and drive various outbound and inbound calling campaigns to drive maximum conversions o Analyse user behaviour (heat map / click stream data / drop off data) and key business problems to identify customer pain points/opportunities and accordingly get the same implemented with product o Daily funnel tracking to drive the conversions and cross functional coordination with relevant teams – credit, ops etc. for faster disposal of cases within TATs. o Work closely with marketing team to create awareness and engagement campaign. Close coordination with content to rollout campaign creative in line with the product USPs o Work with SEO team closely to increase the organic share of business. Closely involve in SEO and content creation activities – blog publish, website content, meta updates etc. B. Digital Portfolio Management o Track, measure and improve key post acquisition business metrics – card activation, drive spends, portfolio delinquency, loan bounces, fee income, cross sell etc. o Ensure timely internal and external reporting on the key business metrics & portfolio movement on a pre-defined cadence


Education and Work Experience Requirements:


EDUCATION MBA/PGDM from Tier 1/Tier 2 B school


WORK EXPERIENCE

  • 4-6 years of post MBA experience in growth role. 2-3 years of experience in managing digital acquisitions for a bank/fintech/NBFC would be a bonus
  • Data driven approach to campaign execution and portfolio management
  • Prior experience in driving D2C user acquisition campaigns/funnel management/portfolio handling for digital businesses/apps
  • Prior experience of working on campaign management tools such as MoEngage, Clevertap, Google Analytics, Adobe etc

  • Growth Manager

    1 month ago

    Gurugram, India Digiaccel Learning Full time

    Drive Digital Media Strategy & Execution | Work from Office | Gurugram, Haryana   The Growth Manager is a key member of our Marketing team, responsible for digital media strategies and execution to drive customer acquisition, retention, and revenue growth. This role requires a deep understanding of digital marketing channels including Facebook ads and...

  • Growth Manager

    1 month ago

    Gurugram, India Digiaccel Learning Full time

    Drive Digital Media Strategy & Execution | Work from Office | Gurugram, Haryana The Growth Manager is a key member of our Marketing team, responsible for digital media strategies and execution to drive customer acquisition, retention, and revenue growth. This role requires a deep understanding of digital marketing channels including Facebook ads and Google...

  • Growth Manager

    1 month ago

    Gurugram, India Digiaccel Learning Full time

    Drive Digital Media Strategy & Execution | Work from Office | Gurugram, Haryana The Growth Manager is a key member of our Marketing team, responsible for digital media strategies and execution to drive customer acquisition, retention, and revenue growth. This role requires a deep understanding of digital marketing channels including Facebook ads and Google...

  • Growth Manager

    1 month ago

    Gurugram, India INDIE by IndusInd Bank Full time

    Role Details In this role, you will be supporting in managing the PnL and drive key metrics across the customer lifecycle, including on-boarding, engagement and retention. As an important part of the digital team, you will help in crafting and executing the customer engagement & retention strategy. You will also be expected to shape the ‘Digital Business...

  • Growth Manager

    4 weeks ago

    Gurugram, India Uolo.com Full time

    About the Company Uolo is a learning & communication platform to help schools deliver continuous learning experiences in K-12. We work with 10lakh+ students in 5000+ schools across 200+ cities in India. We are on a mission to transform learning for every household. That’s why we're building an AI-powered solution that could help educators of the new era...

  • Growth Manager

    4 weeks ago

    Gurugram, India Uolo.com Full time

    About the CompanyUolo is a learning & communication platform to help schools deliver continuous learningexperiences in K-12. We work with 10lakh+ students in 5000+ schools across 200+ cities inIndia. We are on a mission to transform learning for every household.That’s why we're building an AI-powered solution that could help educators of the new era...

  • Growth Marketing Manager

    1 month ago

    Gurugram, India Sunstone Full time

    ResponsibilitiesManage and optimize performance of digital marketing channels.Forecast, measure, and analyze digital campaign performance across the funnel.Develop and implement digital demand growth strategies.Partner with cross-functional teams for trial conversion and activation rate improvement.Guide paid efforts across channels, balancing growth and ad...

  • Growth Marketing Manager

    1 month ago

    Gurugram, India Sunstone Full time

    ResponsibilitiesManage and optimize performance of digital marketing channels.Forecast, measure, and analyze digital campaign performance across the funnel.Develop and implement digital demand growth strategies.Partner with cross-functional teams for trial conversion and activation rate improvement.Guide paid efforts across channels, balancing growth and ad...

  • Growth and Strategy Manager

    2 weeks ago

    Gurugram, India Trential Full time

    Experience: 4+ years of experience in management consulting and strategic planning within Tech Products. Location: Gurugram, India What you'll be doing? Working with leadership on strategic planning to define growth goals and objectives for the company. Conducting research and analyses of operational effectiveness, processes, stakeholders, etc. Creating...

  • Growth and Strategy Manager

    2 weeks ago

    Gurugram, India Trential Full time

    Experience: 4+ years of experience in management consulting and strategic planning within Tech Products.Location: Gurugram, IndiaWhat you'll be doing?Working with leadership on strategic planning to define growth goals and objectives for the company.Conducting research and analyses of operational effectiveness, processes, stakeholders, etc.Creating reports...

  • Growth Marketing Manager

    5 months ago

    Gurugram, India Glood.AI - Personalization & Experience For Shopify Full time

    Join Our Dynamic TeamAt Glood.AI, we are dedicated to transforming the eCommerce experience for Shopify store owners. Our mission is to empower businesses with the tools they need to succeed, and we are looking for a passionate and talented Marketing Manager to join our team. If you have a knack for digital marketing, a keen understanding of eCommerce, and a...

  • Growth Marketing Manager

    3 months ago

    gurugram, India Glood.AI - Personalization & Experience For Shopify Full time

    Join Our Dynamic TeamAt Glood.AI, we are dedicated to transforming the eCommerce experience for Shopify store owners. Our mission is to empower businesses with the tools they need to succeed, and we are looking for a passionate and talented Marketing Manager to join our team. If you have a knack for digital marketing, a keen understanding of eCommerce, and a...

  • Growth Marketing Manager

    3 months ago

    gurugram, India Glood.AI - Personalization & Experience For Shopify Full time

    Join Our Dynamic TeamAt Glood.AI, we are dedicated to transforming the eCommerce experience for Shopify store owners. Our mission is to empower businesses with the tools they need to succeed, and we are looking for a passionate and talented Marketing Manager to join our team. If you have a knack for digital marketing, a keen understanding of eCommerce, and a...

  • Manager - Economic Growth

    3 weeks ago

    Gurugram, India KPMG India Full time

    About KPMG in India KPMG entities in India are professional services firm(s). These Indian member firms are affiliated with KPMG International Limited. KPMG was established in India in August 1993. Our professionals leverage the global network of firms, and are conversant with local laws, regulations, markets and competition. KPMG has offices across India in...

  • Manager / Senior Manager – Growth (Payments)

    4 months ago

    Gurugram, India PayU Full time

    We're seeking a highly skilled and experienced Growth hackers to join our enterprise sales team. As a Growth specialist, you will be responsible for driving growth and scaling our business. You will work closely with the team to develop and execute strategies that drive user acquisition, revenue growth, and customer engagement. You will do a data driven...

  • E-commerce Growth Manager

    2 weeks ago

    Gurugram, India Protein World Full time

    Job Title: E-commerce Growth ManagerLocation: Gurgaon, IndiaCompany: Protein WorldSalary- Upto 5lpa to 8lpa (based on experience)About UsProtein World is a global nutrition and wellness brand committed to helping customers achieve their health and fitness goals. As part of a group of companies spanning health, telecoms, recruitment, and construction, we’re...

  • E-commerce Growth Manager

    2 weeks ago

    Gurugram, India Protein World Full time

    Job Title: E-commerce Growth ManagerLocation: Gurgaon, IndiaCompany: Protein WorldSalary- Upto 5lpa to 8lpa (based on experience)About UsProtein World is a global nutrition and wellness brand committed to helping customers achieve their health and fitness goals. As part of a group of companies spanning health, telecoms, recruitment, and construction, we’re...

  • E-commerce Growth Manager

    2 weeks ago

    Gurugram, India Protein World Full time

    Job Title: E-commerce Growth Manager Location: Gurgaon, India Company: Protein World Salary- Upto 5lpa to 8lpa (based on experience) About Us Protein World is a global nutrition and wellness brand committed to helping customers achieve their health and fitness goals. As part of a group of companies spanning health, telecoms, recruitment, and...

  • Fretron - Growth Marketing Manager

    1 month ago

    Gurugram, India Fretron Full time

    About Fretron:- Fretron is India's leading cloud-based collaborative Transport Management System (TMS).- Since 2017, we've been revolutionizing the freight industry by digitizing logistics operations!- Founded by ISB and IIT alumni with over 25 years of experience in transforming logistics, we're a pioneering B2B SaaS platform dedicated to...

  • Manager Growth

    1 week ago

    Gurugram, India Max Healthcare Full time

    The role holder will work with the Growth and M&A team to drive business planning and analysis, growth, M&A and other strategic projects as per organizational priorities.Financial modelling and valuation including identification of synergies, evaluate business and financial viabilityBenchmark business performance metrics against key competitors and evaluate...