Marketing Lead

2 weeks ago

Pune, India The Social Continent Full time
Job Description: Marketing Lead

Position Title: Marketing Lead

Location: Pune

Employment Type: Full-time

About Us:

We are a rapidly growing company in the Social Media Space, focused on delivering innovative solutions to our customers. As a Marketing Lead, you will play a pivotal role in shaping and executing our marketing strategy, driving customer acquisition, and building brand awareness across multiple channels.

Key Responsibilities:1. Digital Marketing Campaigns:
  • Plan, execute, and optimize performance-driven campaigns across Google Ads, Meta Ads, and other platforms (e.g., LinkedIn, Twitter, TikTok).
  • Conduct A/B testing, analyze campaign performance, and implement data-driven improvements to maximize ROI.
  • Develop strategies for Search Engine Marketing (SEM) and Display Advertising campaigns.
2. Ambassador and Affiliate Programs:
  • Design and manage brand ambassador programs, ensuring engagement and alignment with company goals.
  • Build and nurture relationships with influencers and brand ambassadors to amplify reach.
  • Track and measure the success of affiliate and ambassador campaigns using KPIs.
3. Social Media Marketing:
  • Oversee the planning and execution of paid and organic campaigns across social media platforms.
  • Drive engagement through creative content, storytelling, and user interactions.
  • Stay updated with trends and platform updates to maintain a competitive edge.
4. Data Analytics and Reporting:
  • Monitor and analyze metrics across all campaigns, preparing detailed reports for stakeholders.
  • Use tools like Google Analytics, Data Studio, and CRM systems to track user behavior and campaign effectiveness.
  • Leverage insights to refine marketing strategies and optimize conversion rates.
5. Team Leadership and Collaboration:
  • Lead and mentor a team of marketing professionals, fostering a culture of creativity and excellence.
  • Work closely with the product, sales, and content teams to align marketing initiatives with company goals.
  • Manage relationships with agencies and vendors to ensure high-quality deliverables.
6. Branding and Content Strategy:
  • Develop a consistent brand message across all marketing channels.
  • Collaborate with content creators to produce engaging materials, including blog posts, videos, and ad creatives.
  • Innovate campaigns to strengthen the company's presence in key markets.
Key Qualifications:
  • Experience: 5+ years in digital marketing, with a proven track record of managing Google Ads, Meta Ads, and multi-channel campaigns.
  • Technical Skills: Proficiency in Google Ads, Facebook Ads Manager, Google Analytics, CRM tools, and marketing automation platforms.
  • Strategic Thinking: Ability to conceptualize, execute, and measure high-impact campaigns.
  • Leadership: Demonstrated experience leading marketing teams and managing cross-functional collaborations.
  • Creativity: A strong sense of branding and the ability to design campaigns that resonate with target audiences.
  • Analytical Skills: Data-driven mindset with strong problem-solving capabilities.
Preferred Qualifications:
  • Experience with ambassador programs and affiliate marketing strategies.
  • Familiarity with marketing in [industry/niche].
  • Certification in Google Ads or Facebook Blueprint.
  • Strong understanding of SEO/SEM and content marketing.
What We Offer:
  • Competitive salary and performance-based bonuses.
  • Opportunity to lead marketing at a fast-paced, innovative company.
  • Professional development and growth opportunities.
  • Flexible working hours and remote options (if applicable).

How to Apply:

If you are a results-oriented marketing professional passionate about driving growth and leading impactful campaigns, we’d love to hear from you Please send your CV, cover letter, and portfolio to hr@thesocialcontinent.com.

Let me know if you’d like additional adjustments for a specific industry or company tone

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