Sales And Marketing Specialist

3 weeks ago

Bengaluru, India InzpireU Full time

Company Description

Unlock your full potential and ignite your success with our transformative mentor-mentee consulting service, guiding you towards greatness with tailored guidance, expertise, and unwavering support.


Job Description:

We are seeking an experienced Sales and Marketing Specialist with a proven track record in creating successful marketing campaigns, particularly on Google and other platforms, as well as managing social media and events. The ideal candidate will be a creative strategist and a hands-on manager who can design, execute, and optimize our marketing efforts to increase brand awareness and generate leads.

Key Responsibilities:

  • Develop and implement comprehensive digital marketing strategies, including PPC campaigns across Google Ads and other platforms.
  • Manage and optimize our social media presence to engage audiences and increase followers.
  • Plan and execute all web, SEO/SEM, email, social media, and display advertising campaigns.
  • Design, build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies through digital marketing.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
  • Coordinate end-to-end event management, from planning to execution, ensuring a high level of quality and organization.

Requirements:

  • Proven working experience in digital marketing, particularly within the industry.
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Experience in optimizing landing pages and user funnels.
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
  • Experience in setting up and optimizing Google Adwords campaigns.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Excellent organizational skills to work independently and manage projects with many moving parts.


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