Digital Marketing Specialist
3 weeks ago
The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote Sizzle Properties and its offerings. This role requires a high level of creativity, attention to detail, and project management skills.
Key Responsibilities:
- Strategy Development: Develop and implement a comprehensive digital marketing strategy, including SEO/SEM, email marketing, social media, and display advertising campaigns, tailored to the real estate market.- Content Creation: Craft compelling content for various digital platforms to attract and engage potential clients, including website copy, blog posts, social media updates, newsletters, and video content.- Market Analysis: Conduct market research to identify trends in the real estate market, understand customer behavior, and benchmark against competitors’ strategies.- Lead Generation: Develop and execute campaigns focused on lead generation and conversion optimization to support sales objectives.- SEO/SEM: Optimize website and social media profiles for higher visibility in search engine results pages (SERPs). Manage PPC campaigns to maximize ROI.- Social Media Management: Manage and grow the company’s presence on social media platforms, including scheduling posts, engaging with followers, and creating ad campaigns.- Analytics and Reporting: Use analytics tools to track campaign performance, analyze data, and generate reports to guide marketing strategies and demonstrate ROI.- Brand Management: Ensure that all digital marketing activities align with the brand’s identity and message, and enhance brand awareness within the digital space.- Collaboration and Coordination: Work closely with sales teams and other departments to align digital marketing strategies with business goals. Coordinate with external agencies and vendors as needed.
Educational Qualifications:
- Bachelor's degree in Marketing, Digital Media, or related field.
Required Skills and Competencies:
- Proven experience as a Digital Marketing Specialist or similar role, preferably in the real estate industry.- Strong understanding of current online marketing concepts, strategy, and best practices.- Experience with SEO, SEM, PPC, email marketing, and social media management.- Excellent writing, communication, and analytical skills.- Creativity and experience in content creation.- Proficiency in marketing analytics tools (e.g., Google Analytics, SEMrush) and content management systems.- Ability to work independently and in a team environment.
Experience:
- Minimum of 3-4 years of experience in digital marketing, with a demonstrated track record of success in digital campaigns.
Work Environment:
- This position is typically office-based but may require occasional visits to properties and attendance at marketing events.
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