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Presales Specialist

3 months ago

New Delhi, India Market Xcel Full time

Job Summary:


We are seeking a highly motivated and skilled pre-sales professional to join our dynamic team. The ideal candidate will play a pivotal role in the sales process by identifying potential customers, understanding customer needs, preparing sales presentations, and creating compelling case studies. This role requires a blend of sales skills, technical knowledge, communication skills, and business acumen to effectively engage with clients and drive sales.

 

Key Responsibilities:

 

Pre-Sales Activities:

Lead Qualification:

  • Collaborate with the sales team to identify and qualify potential leads.
  • Conduct initial meetings and discovery calls to understand client requirements and assess fit.
  • Use CRM tools to track and document lead qualification activities.

Sales Presentations:

  • Develop and deliver presentations that effectively communicate the value propositions of our services.
  • Customize presentations to address specific client needs and industry challenges.
  • Work with the sales team and research teams to design tailored solutions for clients.

Customer Engagement:

  • Engage with potential customers to understand their needs, provide technical information, and address concerns.
  • Maintain regular communication with clients to keep them informed and engaged throughout the sales process.
  • Build and nurture long-term relationships with key stakeholders.

Market Scanning:

  • Conduct a thorough market scan to identify new business opportunities and emerging trends.
  • Analyze competitive landscape and market conditions to inform business development strategies.
  • Provide insights and recommendations based on research findings.

 

Case Study Development:

Case Study Creation:

  • Develop detailed and compelling case studies based on successful projects and client interactions.
  • Conduct interviews with clients and internal teams to gather necessary information and insights.
  • Highlight the challenges faced, solutions provided, and measurable outcomes achieved.

Content Writing:

  • Write, edit, and format case studies to ensure clarity, coherence, and professional presentation.
  • Use storytelling techniques to engage readers and effectively communicate the value of our solutions.
  • Collaborate with the marketing team to align case studies with overall content strategy.

Collaboration:

  • Work closely with the marketing team to promote case studies through various channels, including the company website, social media, and sales collateral.
  • Ensure case studies are effectively utilized in sales and marketing campaigns.
  • Continuously update and expand the library of case studies to reflect new successes.


Required Skills and Qualifications:

 

  • Education: Bachelor’s degree in Business, Marketing, Information Technology, or a related field.
  • Experience: 3+ years of experience in pre-sales in the Market Research Industry
  • Technical Knowledge: Solid understanding of market research solutions relevant to our industry.
  • Communication Skills: Exceptional verbal and written communication skills, with the ability to present complex technical information clearly and persuasively.
  • Analytical Skills: Strong analytical and problem-solving abilities, with a knack for identifying client needs and crafting tailored solutions.
  • Interpersonal Skills: Excellent interpersonal skills, with the ability to build and maintain relationships with clients and internal stakeholders.
  • Proficiency: Proficient in Microsoft Office Suite (Word, Excel, PowerPoint), CRM software (e.g., Salesforce), and other relevant tools.
  • Creativity: Ability to create engaging and impactful case studies and marketing content.