Revenue Marketing Systems Lead

This roles is open to candidates in: United KingdomIndiaSingaporeHong KongUnloq is part of Linklogis Group, an award-winning leader in supply chain finance. With deep expertise in serving major buyers in North America, Europe and Asia, Unloq makes trade financing simple across global corridors. We’ve built unique knowledge and expertise that allows us to move faster, improve processes, and deliver smarter financial solutions. Our platform helps buyers unlock working capital while enabling suppliers to get paid earlier, creating a flywheel that accelerates growth for everyone.With our purpose-built solutions and industry-leading technology infrastructure, we are able to deliver tangible benefits to various stakeholders in the supply chain finance ecosystem with profound influence in reshaping the supply chain finance sector. We focus on providing world-class solutions for enterprises and financial institutions to meet their evolving business and technology needs, helping them deliver superior user experience for their SMEs.Job Summary As the Revenue Marketing Systems Lead, you will be the go-to expert and sole owner of our marketing technology stack globally, with full responsibility for building, managing, and optimising systems such as Pardot to support global marketing initiatives. Reporting to the Head of Revenue Systems, you will play a critical role in enabling scalable, data-driven marketing across the business.This is a high-impact position in a fast-paced start-up environment where you will work closely with regional Marketing Managers to align on campaign objectives, design and execute engagement journeys, and ensure seamless end-to-end delivery. From campaign automation and lead nurturing to reporting and process improvement, you will be hands-on in every aspect of marketing operations.You will have the autonomy to shape our marketing infrastructure from the ground up, bringing best practices, solving problems creatively, and driving the operational backbone of our global marketing efforts.Key Responsibilities: Own and manage the global marketing technology stack, with a core focus on Pardot and its integration with SalesforceCreate and manage all marketing assets and content within Pardot, including emails, landing pages, forms, and engagement programmesCollaborate closely with regional Marketing Managers in the UK, US, India, and China to align on campaign goals, timelines, and execution strategiesBuild, implement, and optimise marketing automation workflows and engagement programmes that support lead generation, nurturing, and brand awarenessDevelop and manage campaign performance reporting, ensuring data accuracy and actionable insightsMaintain and improve data quality, segmentation, and lead scoring models to support more effective targeting and personalisationAct as the primary point of contact for all marketing systems, providing training, documentation, and support to regional teamsPartner with the wider Revenue Systems team to ensure alignment between marketing and sales processesContinuously evaluate and improve marketing operations processes, introducing automation and efficiencies where possibleLead system-related troubleshooting, manage user access, and oversee platform governanceKeep up to date with best practices in marketing operations, data privacy regulations, and marketing technology trendsSkills and Qualifications: Salesforce Administrator Certification (required); Pardot Specialist / Marketing Cloud Account Engagement Specialist Credential (required)Proven experience with Pardot / Account Engagement, including automation, segmentation, Engagement Studio and campaign executionStrong understanding of Salesforce best practices, data structures, and security modelsYou are positive, adaptable and thrive in fast-paced environments where priorities can shift quickly5+ years of hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot)Proven ability to design, implement, and optimise multi-step nurture programmes using Engagement StudioExpertise in advanced automation workflows, including dynamic content, scoring/grading models and complex segmentationStrong proficiency in Salesforce integration, including custom object syncing and campaign influence trackingDemonstrated experience auditing and optimising lead management processes (lifecycle, routing, assignment rules)Experience with cross-functional campaign planning in collaboration with Marketing and SalesDeep understanding of email deliverability best practices, opt-in strategies, and compliance (GDPR, CAN-SPAM, CASL)Skilled in HTML/CSS for customising templates, landing pages, and form stylingStrong command of reporting and attribution models, including Pardot reports, Salesforce dashboards, and campaign ROI analysis