Social Media Manager

2 weeks ago

Goregaon, India Rediffusion Brand Solutions Pvt Ltd Full time

Social Media Manager - Advertising Agency, Gurugram

Job Overview:

As the Social Media Manager, you will be responsible for developing and implementing the social media strategy to increase brand awareness, drive traffic to the website, and engage with the target audience. You will oversee all aspects of the social media accounts, including content creation, community management, and performance analysis.



Key Responsibilities:

Develop and execute a comprehensive social media strategy to achieve the marketing goals.

Create engaging and relevant content for the social media channels, including Facebook, Instagram, Twitter, LinkedIn, and others.

Manage day-to-day activities on social media platforms, including posting updates, responding to comments and messages, and engaging with the audience.

Monitor trends in social media tools, applications, channels, design, and strategy and incorporate them into the strategy as appropriate.

Collaborate with the teams to ensure alignment between social media and overall marketing efforts.

Analyze social media performance metrics and use insights to optimize content and strategy.

Stay up-to-date with industry best practices and emerging trends in social media marketing.



Qualifications:

Bachelor's degree in Marketing, Communications, or related field.

Proven experience managing social media accounts for a brand or company.

Strong understanding of social media platforms and their respective audiences.

Excellent written and verbal communication skills.

Creative thinker with the ability to generate innovative ideas for content.

Analytical mindset with the ability to interpret data and make data-driven decisions.

Ability to work independently and manage multiple projects simultaneously.

Experience with social media management tools and analytics platforms.

Knowledge of SEO and content marketing principles is a plus.

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