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Growth and Marketing Specialist

2 months ago

Bengaluru, India Upsurge Labs Full time

About Upsurge Labs:

Upsurge Labs is at the forefront of innovation, specializing in Biotech, AI, and HealthTech. Our mission is to revolutionize industries and create tangible impacts on a global scale. We are seeking a Growth and Marketing Specialist to help scale our cutting-edge products in AI, hardware, and other domains. If you are passionate about driving growth and have a proven track record of finding product-market fit, this role is for you.


Key Responsibilities:

  • Spearhead strategic marketing efforts to scale products across various domains, including AI, hardware, and biotech.
  • Design and implement successful campaigns that drive product awareness, user acquisition, and lead generation.
  • Identify and analyze market trends, user behavior, and competition to refine Product-Market Fit (PMF) for new and existing products.
  • Develop and execute growth marketing plans with clear targets and KPIs to measure success.
  • Work closely with product, engineering, and sales teams to ensure marketing efforts align with business goals.
  • Leverage data-driven insights to optimize campaigns across multiple channels such as digital marketing, SEO/SEM, and email.
  • Experiment with new marketing channels, strategies, and growth hacks to drive scalable growth.
  • Build relationships with stakeholders to foster collaboration across teams and departments.


Requirements:

  • Proven success in leading marketing campaigns and finding product-market fit (PMF) for tech products.
  • Extensive experience with lead generation strategies and tactics that focus on scalability.
  • Strong understanding of growth marketing, user acquisition, and customer retention strategies.
  • Proficient in data analysis and marketing performance tools such as Google Analytics, HubSpot, or similar.
  • Experience in scaling products across multiple domains, especially tech-related industries (AI, hardware, or biotech).
  • Ability to collaborate with cross-functional teams to drive marketing initiatives.
  • Strong analytical, problem-solving, and decision-making skills with a results-oriented mindset.


Nice to Have:

  • Experience in hardware or biotech marketing.
  • Familiarity with AI-driven marketing tools and automation.
  • Previous startup experience or experience in fast-paced environments.