Senior Brand Manager

4 weeks ago

Gurugram, India INCLUD Full time

Includ is a D2C ecommerce fashion brand for mothers and kids. It has been started by the ex-Urbanic team to bring high-quality, stylish and the latest fashion for mothers and children.


We seek a highly motivated and creative Brand Manager (eventually progressing to Chief Marketing Officer in 3-4 years) to join our core team. The Brand Manager will develop and execute brand strategies that drive growth and increase brand awareness.


Responsibilities:

• Develop, create and execute comprehensive brand strategist to establish INCLUD as a leading fashion brand

• Understand the pulse of the consumer via feedback, conduct market research (online and offline) and competitor analysis to identify market trends, consumer preferences, and opportunities for brand positioning and differentiation.

• Manage all aspects of brand communications, including messaging, visual identity, and tone of voice, ensuring consistency across all touchpoints.

• Collaborate with the design team to develop visually compelling and on-brand marketing materials, including digital assets, social media content, print collateral, and promotional materials.

• Plan and oversee the execution of product launches, seasonal campaigns, and collaborations, ensuring alignment with brand positioning and marketing objectives.

• Monitor and analyze marketing metrics, campaign performance, and customer feedback to optimize marketing strategies and drive continuous improvement.

• Develop and maintain strong relationships with media outlets, influencers, and partners to maximize brand exposure and secure collaborations and press coverage.

• Manage marketing budgets, track expenses, and provide regular reports on the effectiveness and ROI of non-digital marketing initiatives.


Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. A master's degree is a plus.

• Proven experience (5 years+) as a Brand and Marketing Manager or a similar role in the fashion or consumer goods industry. Exposure to womenswear/ kidswear is highly desirable.

• Demonstrated ability to build zero to one in a small setup with ability to build teams

• Strong understanding of brand development, marketing principles, and consumer behaviour.

• Proficiency in utilizing various marketing channels and platforms, including brand marketing, social media, influencer marketing, and content marketing.

• Excellent creative and strategic thinking abilities with a keen eye for design and visual aesthetics.

• Strong project management skills and ability to lead a team

• Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams, external partners, and stakeholders.


Interested candidates can forward their CVs to ashwin@aspbrands.com


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