Senior Marketing Manager

3 days ago

Greater Bengaluru Area, India inai (YC S21) Full time

About US: 


inai is building the future of payments. 


inai is Segment for payments. We make the lives of digital and online merchants easier by enabling them to manage their payment stack in a low-touch / no-code fashion. Merchants can now future-proof their payment stack and break out of the consistent trade-off between a great checkout experience and the flexibility required to maintain it. 


inai was founded by serial entrepreneurs with decades of experience in finance and tech. It has been backed by marquee investors, including Kunal Shah, Razorpay, the first investors in Square/Twitter, and other stellar investors.

 

Here's what you'll do:

  1. Join our leadership team (alongside the CEO and the heads of each department) and have a voice in company-level decisions that impact all departments. You will report to Annatharaman, our CEO, and also work closely with Karthik, our CPTO.
  2. Create and own execution of a strategy to build awareness of and affinity for inai in the market, increase revenue, and efficiently develop our best-performing marketing channels.
  3. Manage a marketing budget and team. We practice zero-based budgeting, and you’ll build a budget from the ground up based on the marketing strategy. The marketing team currently has one person and two agencies, which we will scale based on the requirements.
  4. Own Marketing’s relationship with other departments and work with them to drive revenue (e.g., you’ll work with Product to find growth levers within the platform and with Support for launches and campaigns).
  5. Roll up your sleeves. Everyone at inai, including managers ships works at inai. For you, that probably means writing copy, talking with customers, brainstorming positioning for new launches, and more.
  6. Have a deep understanding of the quantitative metrics that influence our business’ performance, and use those insights to proactively identify and pursue growth opportunities. 
  7. Collaborate with design and writing teams to produce high-quality content and develop an editorial calendar, delegate tasks, and ensure deadlines are met.

 

What are we looking for? 

  1. At least 4+ years of experience in marketing and GTM strategies, with at least 1+ years of experience as a manager. The title for this role will either be Senior Marketing Manager, Product Marketing, or Head of Marketing depending on the experience.
  2. Previous experience in GTM for a US /Europe-focused SAAS business is a must.
  3. Exceptional taste and a high-quality bar. We care deeply about how inai shows up in the market, and need a marketing partner whose taste we trust to represent our brand well.
  4. Product marketing chops. You should know — and be able to show — how to turn product updates and feature releases into compelling stories that get users excited to take action.
  5. Proof of work. While we’re looking forward to talking with you, your results should speak for themselves. We love to see portfolios, examples of campaigns, brand social accounts you’ve been responsible for, and anything else that shows us that you’ve got the chops.
  6. The ability to balance short-term priorities with long-term vision. Prioritization is always going to be a challenge, and you’ll need to allocate resources in ways that both help the business grow in the short term (e.g. executing product launches and campaigns) and build an enduring brand in the long term.
  7. Discipline. Just because the budget is there, doesn’t mean that it needs to be spent if we don’t have conviction in the swing. Just because a channel is there, doesn’t mean that we need to be inserting ourselves into it if it’s not a fit for our brand.
  8. An energetic approach to management who enjoys getting to know team members, coaching them, and helping them deliver results to the best of their potential.
  9. A track record of being results-oriented, keeping your reports accountable to goals and staying aligned with company-wide priorities.
  10. Iterative and quick learner – we are a fast-growing company backed by YC. We like to test, break, learn, and scale.
  11. Experience and understanding of Hubspot, Figma, GA, GSC, Google Ads, Linkedin Ads, and marketing automation are needed.

 

 

Benefits


  • Insurance: Health insurance for you and your family.
  • Grow with us: Working in the intersection of FinTech and SaaS, you will have all the opportunities to grow in this thriving sector.


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