Content Strategist

1 month ago


New Delhi, India 1.5 Degree Full time

About Us:

1.5 Degree, Natturz Bio Kontrol Pvt. Ltd.'s flagship brand combines indulgence with purpose. Our premium plant-based gelato is crafted to offer delicious, eco-conscious and health-focused alternatives to traditional dairy. Inspired by the United Nation’s mission to limit global warming to 1.5 degrees Celsius, we aim to redefine indulgence through sustainability and innovation.


Role Overview:

We’re seeking a talented Content Strategist to elevate the voice of 1.5 Degree. This role is perfect for a creative professional passionate about luxury FMCG brands, sustainability and crafting compelling narratives. You will lead our content strategy, develop high-impact campaigns and ensure our messaging resonates with diverse audiences across channels.


Key Responsibilities:

  • Content Strategy Development:
  • Design and implement a holistic content strategy aligned with the brand’s sustainability ethos, market positioning, and business objectives.


  • Content Creation:
  • Develop original, engaging, and visually rich content, including web copy, social media posts and blogs.
  • Craft persuasive promotional campaigns to highlight our premium plant-based products and their unique benefits.


  • Promotional Ads:
  • Conceptualize and execute advertising campaigns to showcase our product’s artisanal appeal and environmental commitment.


  • Performance Analysis:
  • Use analytics tools to track content performance, generate insights and optimize strategies to drive audience engagement and conversions.


Qualifications:

  • Prior experience in content strategy or creation, preferably with an advertising agency.
  • Proven track record of working with gourmet food brands.
  • Strong storytelling, copywriting and visual content skills.
  • Proficiency in digital marketing tools, SEO and performance analytics.


Why Work With Us?

  • Be part of a purpose-driven brand at the forefront of plant-based innovation
  • Collaborate with a passionate team dedicated to creating products that combine taste, health and sustainability.
  • Contribute to impactful campaigns in the premium FMCG space.


How to Apply:

Interested in becoming part of this exciting journey? Apply Now and help us bring delicious, sustainable treats to more people

📩 Send your resume to: info@natturz.com.

Let’s create a healthier, tastier future together


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