Content Strategist

5 days ago


New Delhi, India 1.5 Degree Full time
About Us:1.5 Degree, Natturz Bio Kontrol Pvt. Ltd.'s flagship brand combines indulgence with purpose. Our premium plant-based gelato is crafted to offer delicious, eco-conscious and health-focused alternatives to traditional dairy. Inspired by the United Nation’s mission to limit global warming to 1.5 degrees Celsius, we aim to redefine indulgence through sustainability and innovation.

Role Overview:We’re seeking a talented Content Strategist to elevate the voice of 1.5 Degree. This role is perfect for a creative professional passionate about luxury FMCG brands, sustainability and crafting compelling narratives. You will lead our content strategy, develop high-impact campaigns and ensure our messaging resonates with diverse audiences across channels.

Key Responsibilities:Content Strategy Development:Design and implement a holistic content strategy aligned with the brand’s sustainability ethos, market positioning, and business objectives.

Content Creation:Develop original, engaging, and visually rich content, including web copy, social media posts and blogs.Craft persuasive promotional campaigns to highlight our premium plant-based products and their unique benefits.

Promotional Ads:Conceptualize and execute advertising campaigns to showcase our product’s artisanal appeal and environmental commitment.

Performance Analysis:Use analytics tools to track content performance, generate insights and optimize strategies to drive audience engagement and conversions.

Qualifications:Prior experience in content strategy or creation, preferably with an advertising agency.Proven track record of working with gourmet food brands.Strong storytelling, copywriting and visual content skills.Proficiency in digital marketing tools, SEO and performance analytics.

Why Work With Us?Be part of a purpose-driven brand at the forefront of plant-based innovationCollaborate with a passionate team dedicated to creating products that combine taste, health and sustainability.Contribute to impactful campaigns in the premium FMCG space.

How to Apply:Interested in becoming part of this exciting journey? Apply Now and help us bring delicious, sustainable treats to more peopleSend your resume to: ’s create a healthier, tastier future together
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