Lead Generation Specialist

3 days ago

Gurugram, India RegisterKaro Full time

Job Title: Lead Generation Associate (WhatsApp/Email Campaign Specialist, Outbound Lead Generation Specialist, LinkedIn Lead Generation, Funding Services)

Location: Gurgaon

Department: Marketing

Job Type: Full-Time

Salary: As per Market Standard

About Us:

We are seeking dynamic, results-driven Lead Generation Associates to join our team in the Marketing department. As part of our expanding sales and marketing division, you'll play a key role in driving our lead generation efforts, focusing on WhatsApp and email campaigns, outbound lead generation, LinkedIn lead generation, and funding services. If you're a self-motivated individual with a passion for identifying new business opportunities and nurturing client relationships, this is the role for you.

Key Responsibilities:

  • WhatsApp/Email Campaign Specialist:
  • Design, implement, and manage WhatsApp and email marketing campaigns aimed at lead generation.
  • Analyze and optimize campaign performance to ensure maximum engagement and conversion.
  • Work closely with the sales and marketing teams to align messaging and objectives with company goals.
  • Outbound Lead Generation Specialist:
  • Conduct outbound outreach to potential clients through cold calls, emails, and other communication methods.
  • Qualify leads and identify sales opportunities by engaging with decision-makers.
  • Maintain a well-organized pipeline of leads and ensure timely follow-up to maximize conversions.
  • LinkedIn Lead Generation:
  • Leverage LinkedIn's platform to identify and connect with potential leads and decision-makers.
  • Utilize LinkedIn Sales Navigator and other tools to research and generate leads.
  • Engage prospects through messaging and content sharing, aiming to build relationships and initiate sales conversations.
  • Funding Services:
  • Understand the funding services industry and generate leads from businesses looking for funding solutions.
  • Maintain up-to-date knowledge of funding products and services to communicate effectively with potential clients.
  • Collaborate with the funding services team to ensure leads are passed along with relevant details and context.

Skills & Qualifications:

  • Proven experience in WhatsApp/Email campaigns, outbound lead generation, and LinkedIn lead generation.
  • Experience in the funding services sector is highly desirable.
  • Strong communication skills, both written and verbal.
  • Ability to work independently and manage multiple lead generation projects simultaneously.
  • Proficiency in CRM tools (e.g., HubSpot, Salesforce) and lead generation tools (e.g., LinkedIn Sales Navigator).
  • Highly organized with strong attention to detail and follow-up skills.
  • Familiarity with marketing automation tools and platforms is a plus.
  • A results-oriented mindset with a focus on achieving and exceeding lead generation targets.

Education & Experience:

  • Bachelor's degree in Marketing, Business, or related field preferred.
  • Minimum 2+ years of experience in lead generation, sales, or a related role.
  • Prior experience in the funding services sector is a plus.

Why Join Us?

  • Opportunity to work with a dynamic, growing company.
  • Competitive salary and performance-based incentives.
  • Professional growth and career advancement opportunities.
  • Collaborative work environment with a focus on innovation and success.

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