Category Head

5 days ago


India Shyft Full time

Shyft is a global health tech platform. We combine lifestyle management solutions with technology to help our customers achieve their health goals seamlessly. Our products include full-stack wellness services like Yoga, Nutrition & Exercise, to provide high-impact and sustainable results to our customers. The platform also solves for scaling highly personalised health journeys with flexible schedules, focused communities, one-to-one mapping to coaches for expert guidance & support and readily available resources.


Shyft is launching a range of products in the health & wellness space and is looking for an ambitious & growth-oriented individual to join this initiative


As the Category head, you will play an integral role in launching Shyft’s first range of innovative health & wellness products. You will collaborate with teams internally and externally, to bring new products to market, and will be responsible for the commercial success of the range of nutrition products


Responsibilities: 


  • Develop and own effective go to market strategies for new products
  • Manage the progress, timelines, and budgets for launching new products
  • Own & leverage relationships with online & offline channel partners including marketing agencies to ensure commercial success
  • Cross-functional collaboration with marketing, ops and finance to ensure launch & sales objectives are being met
  • Ensuring world class branding and communication across channels


Qualifications:

 

  • At least 6 or more years of relevant experience
  • Experience in managing product portfolios within the health and wellness industry, especially in dietary supplements, functional foods, or healthy snacks will be preferred.
  • Exhibited experience in self-starter roles with minimal supervision
  • Effective communication and interpersonal skills, with the ability to collaborate cross-functionally and influence stakeholders at all levels. 
  • Creative thinking and problem-solving abilities, with a passion for innovation and product excellence

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