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Area Sales Manager

3 months ago

Raipur, India Chetak Technology Ltd Full time

About the Company

Bajaj Auto has been a pioneer in developing powerful, sustainable, and affordable vehicles for over 75 years now. In late, 2019, we started the Urbanite business, as a result of which we were able to launch an EV avatar of our popular, flagship market leader - Chetak. With endless advancement opportunities and intent to differentiate ourselves in the electric vehicle marketplace, we were focused on developing a specialized talent pool, capable of rolling-out, out the first 100% in-house built vehicle, while establishing a fully owned and managed, subsidiary, called Chetak Technology Limited (“CTL”)


Job Title- Area Sales Manager

Work Location- Raipur, Chhattisgarh

Qualification- Any postgraduate OR (preferred) MBA.

Experience- 3 to 8 years.


Key competencies-

Technical/Functional

- Understanding of sales processes

- Dealership Management

- Product Knowledge - Market Intelligence

- Competition Tracking

- Network development

- Negotiation and Conflict Resolution

- Sales Training

- Local Activation

- BTL activations

- Marketing


Behavioural

- Continuously raise the bar

- Ensure results with speed

- Meet customer expectations


Key Responsibilities


Sales Vs. Targets:

- Achieving the sales targets through channel partners in the assigned region

- Increasing the market share for the assigned region by providing strategic directives - Involved in the preparation of Sales plan with Divisional Manager for setting sales targets for Sales executives by analyzing actual sales vs expected sales

- Updating market developments periodically to facilitate proactive steps to combat competition

- Analyzing market sales data and customer satisfaction data

- Drive volume and Market Share growth in all categories sold


Network Coverage:

- Identifying the network gaps & identify prospective dealers

- Managing the business by monitoring each dealership in terms of viability and profitability

- Identifying new towns for Expansion


Systems and Processes:

- Capturing ASM best practices and deploy them horizontally in concerned areas

- Timely Training to Dealers and dealer staff on Sales process, Product & CRM related activities

- Reporting on Dealer performance, Market Shares, Market information, Sales Forecast, Competitor Performance, RTO analysis, Application Matrix, Financier Matrix and Team Productivity

- Timely entering targets and achievements on internal platform (CDMS)


Manpower:

- Ensuring adequacy of manpower at channel partners

- Timely training of the Dealership Sales Manpower


BTL/Local Level Marketing:

- Initiate marketing programs/ BTL activities from time to time in the assigned region and monitor customer service to achieve sales objectives and customer satisfaction


Stock and Working Capital:

- Managing the funds flow to the dealerships and ensure optimization of working capital

- Stock planning & correction


Finance:

- Manage funds flow to the dealerships by way of coordinating with the Financiers

- Ensures smooth operation by tying up with Financiers for trade advances or Inventory Funding

- Continuous interaction with various financers (Including BAFL) to ensure retail finance at the dealerships