Associate Brand Manager

3 weeks ago

Gurugram, India Digiaccel Learning Full time

Build a digital first education brand | Mentorship from seasoned HUL marketers


Digiaccel Learning is looking to build its brand team. The brand team will help setup and shape Digiaccel as a digital first, new-age learning brand for millennials and Gen Z audiences.


As a Brand Manager, you will need to understand the needs, motivations and gaps of potential learners in depth. You will then need to marry it with the brand and create compelling communications for digital platforms like Instagram, Facebook and Youtube. You will also be building the communication architecture for all campus engagements and learner interactions (remarketing and referral funnels).


To do this, you will work with a team of designers, editors and creatives. The role is expected to be hands on with full ownership for the end to end process, right from ideation to execution.


This is a critical pillar for Digiaccel Learning and you will be working directly with the Founders.


The key reasons why you should apply and join Digiaccel Learning are:

  • You will get to work directly with ex Marketing Managers and Directors who ran brands like Surf excel, Pepsodent and Love Beauty and Planet in India.
  • Opportunity to help setup and scale up a consumer brand. Most tenured marketers don’t get the opportunity to do that.
  • Creating impact by being a part of a fast growing company that is solving a large and meaningful problem of building education in India.


Responsibilities


  • Defining and executing the communication pillars for Digiaccel’s brand
  • Craft and execute the content strategy for social platforms – Facebook, Instagram and Linkedin as the lead platforms
  • Owning the content plan for video platforms like Youtube and Instagram Reels. The brand is a specialist education brand which is heavy on video content.
  • Editing research based scripts for video assets
  • Working with creative designers and taking full ownership of deployment from the social handles
  • Setting up a system for responses to learners on social platforms for engaging conversations
  • Establish systems to monitor performance to constantly enhance community engagement


Skills, Qualifications and Experience


  • Full-time degree in Marketing (UG or PG)
  • 1-4 years of experience of managing brand strategy with specific inclination towards the communication pegs
  • Ability to craft content thinking from scratch in-line with brand identity
  • Ability to work with designers and editors to execute the content thinking
  • Enthusiasm about being able to connect with a large community of potential learners via relevant communication
  • A disdain for status quo and passion for making an impact by enabling better learning
  • Intellectual honesty, passion for excellence and ability to collaborate


About the Company


Digiaccel Learning is a Gurgaon headquartered education company that is building the next generation institute for industry relevant digital skills. It aims to do so through an application based curriculum and skilling system to enable learners to pick up the relevant digital skills. These will be enabled by industry professionals through online learning courses with a mix of live and pre-recorded modules. In doing so, it will facilitate outcome oriented learning with employment/ career acceleration being the targeted outcome.


We are VC backed and have CXOs and Founders of some of India’s top digital commerce companies as our investors.


From the Founders

We are looking for smart passionate folks to join us in the mission of building a better, smarter and more outcome oriented education system, thereby enabling thousands of learners to meet their career aspirations.


We are a young company and look at our early team as the culture co-founders. We can assure of a very talent dense, intellectually honest, action oriented and collaborative environment. We endeavour to bring joy at work by enabling everyone to bring their best self and do their best work. We are sure that you will join for the opportunity and stay for the experience 🤟

 

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