Associate Director

3 weeks ago

Bengaluru, India Talentiser Full time

Hiring a Brand Marketing Manager for a leading B2C internet startup in quick commerce ( Food & Vegetables). Its a multi series funded organization.


Role Description

  • Title – Associate Director / Director -Category ( Fresh / Grocery /FMCG / Beverages )
  • Reports to - Director -Category
  • Location – Bangalore – involves 15% travel
  • Experience - 8 to 15 years in Fresh or Grocery category ( Ecommerce Industry)


ROLE BRIEF - CATEGORY

  • This position plays a pivotal role in managing a specific product category within Wheelocity. The key responsibilities encompass strategy, execution, and leadership to drive growth and profitability for the category.
  • Key Outcomes Expected from this role:
  • Increased sales and profitability for the assigned category.
  • Improved market share through effective product and promotional strategies.
  • Optimized product assortment to meet customer demand and reduce stockouts.
  • Strong supplier relationships that enhance product quality and availability.
  • Data-driven decision-making to maintain a competitive advantage and adapt to market trends.
  • ensure the company's product offering is competitive, profitable, and aligned with customer needs and market opportunities


Key expectations in detail are as follows:

Category Strategy Development:

  • Formulate and execute the long-term strategy for the product category, including product selection, pricing, and distribution strategies.
  • Identify growth opportunities, such as product line expansions, market penetration & new product development.
  • Align category goals with overall company objectives to drive revenue growth and profitability.



Sales & Profitability Management:

  • Monitor category sales performance and profitability, adjusting plans to meet targets.
  • Collaborate with sales Ops teams to set and achieve sales goals.
  • Analyze customer demand, trends, and competitive activity to make informed business decisions.


Product Management:

  • Manage the product assortment within the category, ensuring the right mix of products is available based on market trends and consumer preferences.
  • Oversee product lifecycle management, including launches, discontinuations, and updates.


Supply & Demand Management:

  • Play a critical role in forecasting demand, managing supply chain processes, and ensuring efficient inventory management.
  • Analyze sales trends, collaborate with various departments, and ensure the timely and cost-effective availability of products by coordinating with Procurement team.
  • optimize the balance between customer demand and product supply, minimizing stockouts, and reducing excess inventory


Market Research and Consumer Insights:

  • Collaborate with Marketing teams to create and implement effective promotional campaigns for the category.
  • Develop go-to-market strategies for new product launches and seasonal promotions.
  • Monitor the effectiveness of marketing initiatives and adjust them based on performance data.



Cross-functional Collaboration:

  • Work closely with marketing, sales, operations, and Biz finance teams to align category strategies with overall business goals.
  • Coordinate with marketing teams to develop effective promotional strategies, product positioning, and brand messaging.
  • Collaborate with operations and supply chain teams to ensure product availability and efficient distribution.


Key Skills and Qualifications:

  • Master’s degree in Business, Marketing, or related field (MBA preferred).
  • Proven experience in category management, product management, or related roles.
  • Strong analytical skills and the ability to interpret data to drive decision-making.
  • Ability to work cross-functionally with sales, marketing, and operations teams.
  • Ability to thrive in a fast-paced, dynamic environment.

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