Digital Marketing Manager

Role Overview:Lead advanced digital analytics for digital marketing channels. Own the NSS by leveraging data-driven insights, managing daily sentiment alerts, and delivering actionable reporting. Collaborate with Offer Managers, Support, and HR, and engage directly with customers to translate analytics into meaningful improvements in customer experience. Key Responsibilities:Monitor and analyse Net Satisfaction score daily; investigate root causes of negative sentiment and recommend data-driven solutionsContinuously come up with ways to improve NSS by proactively sorting issues related to customer experience , Website ,platforms or any other pain pointsDevelop and maintain comprehensive dashboards and reports on website and digital marketing performance using advanced Excel, Salesforce, GA4, Demandbase, and other analytics toolsPerform deep-dive analyses on customer behavior, website journeys, conversion funnels, and campaign effectiveness to identify actionable trends and insightsTrack and report on key digital KPIs: Marketing Influenced Pipeline, traffic sources, engagement, conversion rates, sentiment trends, and customer feedback loopsCollaborate with Offer Managers, Support, and HR to provide data-backed recommendations for customer experience improvementsConduct customer outreach (calls/emails) to clarify issues, gather qualitative feedback, and validate analytics findingsPresent findings and actionable insights to digital, marketing, and leadership teams, translating complex data into clear Marketing recommendationsContinuously evaluate and implement new analytics tools and best practices to enhance reporting and measurement capabilitiesDocument customer pain points and ensure feedback is routed to relevant teamsMeasure and report on the effectiveness of digital marketing campaigns, providing actionable insights on performance, ROI, and optimization opportunities.Leverage new age AI tools (as approved by Schneider Electric) to solve challengesQualifications:Post Graduate Degree in marketing, Business, Analytics, or Digital Marketing4+ years of experience in digital analytics, customer experience analytics, or digital marketing analyticsProven expertise in advanced Excel (pivot tables, macros, data visualization), Salesforce, GA4, and Demand base (or similar platforms)Strong track record of building and optimizing analytics dashboards and reportsPrior experience of working on Medallia will be a plusAbility to translate complex data into actionable insights and business recommendationsExcellent communication and stakeholder management skillsCustomer-centric, proactive, and comfortable with direct outreachLooking to make an IMPACT with your career?When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.Become an IMPACT Maker with Schneider Electric – apply today€36 billion global revenue+13% organic growth150 000+ employees in 100+ countries#1 on the Global 100 World’s most sustainable corporations You must submit an online application to be considered for any position with us. This position will be posted until filled. Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.