Retention Manager
6 days ago
About Dhani Stocks:
Dhani Stocks is your trusted partner in the world of investing, dedicated to empowering
individuals to make smart and informed financial decisions. We offer comprehensive tools
and features to simplify stock market navigation, catering to both beginners and seasoned
traders. Join us in building a vibrant community of savvy traders and take control of your
financial future.
Job Summary:
We are seeking a motivated and strategic Retention Manager to join our team. The
Retention Manager will be responsible for developing and executing strategies to increase
user retention, engagement, loyalty and revenue. This role requires a deep understanding of
customer lifecycle management, data analytics, and a creative approach to customer
communication.
Key Responsibilities:
● Retention Strategy Development: Develop and implement retention strategies to
increase user engagement, reduce churn, and improve AOV & customer lifetime
value.
● Customer Analysis: Analyze user data and behavior to identify key drivers of
retention and churn. Segment customers based on behavior, usage, and value to
tailor retention strategies.
● Targeted Campaigns: Create and execute targeted campaigns (email, in-app, push
notifications) to re-engage inactive users and upsell existing users.
● Loyalty Programs: Design and implement loyalty programs and initiatives to reward
and retain users.
● User Feedback: Conduct user surveys and feedback sessions to understand user
needs and preferences, translating insights into actionable strategies.
● Product Collaboration: Collaborate with the product team to enhance user
experience, address retention-related issues, and ensure that product features align
with user needs.
● Retention Metrics: Monitor and report on retention metrics, providing actionable
insights to the broader team. Use these insights to inform future strategies and
initiatives.
● Competitor Analysis: Monitor retention strategies of competitors and identify
opportunities for differentiation and improvement.
● Continuous Improvement: Stay informed about industry trends and best practices
in customer retention and engagement. Implement new techniques and strategies to
continuously improve retention rates.
Qualifications:
● Education: Bachelor’s degree in Marketing, Business, or a related field.
● Experience: 3-8 years of experience in customer retention, lifecycle marketing, or a
related role, preferably in the fintech or financial services industry.
● Skills:
○ Strong analytical skills with proficiency in using CRM tools and marketing
automation platforms.
○ Excellent understanding of customer segmentation, lifecycle marketing, and
retention metrics.
○ Proven track record of developing and executing successful retention
campaigns.
○ Strong project management skills with the ability to handle multiple priorities
in a fast-paced environment.
○ Excellent communication and interpersonal skills, with the ability to
collaborate effectively with cross-functional teams.
● Attributes:
○ Creative thinker with a passion for improving customer experience and
loyalty.
○ Data-driven mindset with a focus on continuous improvement.
○ Highly motivated and results-oriented.
○ Strong attention to detail and organizational skills.
○ Ability to work independently and as part of a team.
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