Retention Manager

5 days ago


Mumbai, India Dhani Full time

About Dhani Stocks:

Dhani Stocks is your trusted partner in the world of investing, dedicated to empowering

individuals to make smart and informed financial decisions. We offer comprehensive tools

and features to simplify stock market navigation, catering to both beginners and seasoned

traders. Join us in building a vibrant community of savvy traders and take control of your

financial future.

Job Summary:

We are seeking a motivated and strategic Retention Manager to join our team. The

Retention Manager will be responsible for developing and executing strategies to increase

user retention, engagement, loyalty and revenue. This role requires a deep understanding of

customer lifecycle management, data analytics, and a creative approach to customer

communication.

Key Responsibilities:

● Retention Strategy Development: Develop and implement retention strategies to

increase user engagement, reduce churn, and improve AOV & customer lifetime

value.

● Customer Analysis: Analyze user data and behavior to identify key drivers of

retention and churn. Segment customers based on behavior, usage, and value to

tailor retention strategies.

● Targeted Campaigns: Create and execute targeted campaigns (email, in-app, push

notifications) to re-engage inactive users and upsell existing users.

● Loyalty Programs: Design and implement loyalty programs and initiatives to reward

and retain users.

● User Feedback: Conduct user surveys and feedback sessions to understand user

needs and preferences, translating insights into actionable strategies.

● Product Collaboration: Collaborate with the product team to enhance user

experience, address retention-related issues, and ensure that product features align

with user needs.

● Retention Metrics: Monitor and report on retention metrics, providing actionable

insights to the broader team. Use these insights to inform future strategies and

initiatives.

● Competitor Analysis: Monitor retention strategies of competitors and identify

opportunities for differentiation and improvement.

● Continuous Improvement: Stay informed about industry trends and best practices

in customer retention and engagement. Implement new techniques and strategies to

continuously improve retention rates.


Qualifications:

● Education: Bachelor’s degree in Marketing, Business, or a related field.

● Experience: 3-8 years of experience in customer retention, lifecycle marketing, or a

related role, preferably in the fintech or financial services industry.

● Skills:

○ Strong analytical skills with proficiency in using CRM tools and marketing

automation platforms.

○ Excellent understanding of customer segmentation, lifecycle marketing, and

retention metrics.

○ Proven track record of developing and executing successful retention

campaigns.

○ Strong project management skills with the ability to handle multiple priorities

in a fast-paced environment.

○ Excellent communication and interpersonal skills, with the ability to

collaborate effectively with cross-functional teams.


● Attributes:

○ Creative thinker with a passion for improving customer experience and

loyalty.

○ Data-driven mindset with a focus on continuous improvement.

○ Highly motivated and results-oriented.

○ Strong attention to detail and organizational skills.

○ Ability to work independently and as part of a team.


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